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Ratings blackout may cast a shadow over brands' TV ad spendsA prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...- InMobi appoints JPMorgan, Jefferies for nearly $1 billion IPOThe SoftBank Group Corp.-backed firm is likely to seek a valuation of $5 billion to $6 billion in a share offering, Bloomberg News reported...
- Psychology says when you buy the ‘must-have’ product, you may be copying other shoppers without realizing itPsychology says people often want the same product at the same time because the brain relies on social information when making decisions. T...
- Novo Nordisk sues Eli Lilly, accusing it of false advertising of weight-loss drugNovo Nordisk has sued Eli Lilly in a U.S. court. The Danish company accuses Lilly of false advertising for its weight-loss medicines. Novo ...
- Why people are ordering fake food and fashion deliveries on free 'dopamine apps'It sounds ridiculous if you've never tried it, but this viral trend is more popular than you might think. Just one app alone, FoodNeverCome...
- 72 Hours OTT release date is here: Where and when to watch the Kevin Hart starrer action-comedy movieKevin Hart's upcoming action-comedy 72 Hours is all set to premiere directly on Netflix on July 24, 2026, skipping a theatrical release. Th...
- Beyond the IPL lies almost every state's hunt for its own cricket gold mineRegional T20 leagues are developing into a new cricket economy beneath the IPL. These competitions aim to produce future IPL stars and beco...
- Why brands need an ecosystem, not just an advertising planModern marketing is no longer won through isolated campaigns. As business audiences engage with brands across articles, events, thought lea...
- ISRO, SCTIMST to take up research in BioastronauticsSCTIMST and ISRO's Human Space Flight Centre have partnered for space medicine research. A Center for Space Medicine Research was inaugurat...
- Netflix earnings forecast disappoints Wall Street, shares tumbleNetflix projected third-quarter revenue and earnings below Wall Street expectations. The company will now release viewing-hours reports ann...
- Apple Arcade to add Madden NFL franchise for the first time with Madden NFL 27 Arcade EditionApple Arcade adds Madden NFL 27 Arcade Edition and Retro Bowl College+ on August 6. NFL Retro Bowl '27 launches September 3 with a new Gaun...
- Connected TV gains ground as advertisers seek audiences beyond traditional TV: ReportConnected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...
- Reliance Broadcast Network Limited unveils 'ONE BIG WORLD': India’s unified media & entertainment ecosystem for the AI-powered futureAnchored by the trust and legacy of BIG FM, the pioneering initiative integrates Radio, Multi-Format News Network, Digital Entertainment Pl...
- Why the smartest brands are rethinking what advertising really meansAdvertising once meant reach. Today, it means context. As business audiences grow selective, brands are discovering that presence within a ...
- India emerging as multi-game esports market: JioBLAST CEO Charlie CowdreyIndia's esports market is expanding into a multi-game sector with growing publisher investments. Regulatory clarity is encouraging more gam...
- Quote of the day by Ogden Nash: 'If you don't want to work, you have to...' Life lessons from inspiring quote on ultimate paradox, financial independence and modern work cultureQuote of the day by Ogden Nash reminds people that financial freedom often begins with consistent effort. The famous line explains the para...
- Venus Transit 2026: Venus Enters Purva Phalguni Nakshatra on July 16, Effects on All 12 Zodiac SignsVenus Transit 2026 takes place on 16 July, when Venus enters Purva Phalguni Nakshatra in Leo. Since Venus is moving through its own nakshat...
- One click to sign up, twelve to leave: New York just called the subscription bluff. India should be nextNew York City enacted a click-to-cancel rule for online subscriptions. This rule requires easy online cancellation, mirroring the signup pr...
- When in India, play by Indian rulesIn response to a BBC Eye investigation, India's government has instructed Meta to deactivate Instagram ads that promote child abuse. Meta h...
- Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
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