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ADVERTISING INVENTORY MANAGEMENT
India Inc hikes prices, shrinks packs as Iran war squeezes marginsIndian businesses face mounting pressure from soaring oil, freight, and insurance costs. Companies are increasing prices and reducing produ...- YouTube TV offers massive 50% off deal on Google TV Streamer - Check eligibility, price and deadlineGoogle is offering select YouTube TV Main Plan subscribers a major discount on its flagship Google TV Streamer 4K, cutting the price from $...
- Global firms use AI at Indian hubs to bring more ad work in-houseGlobal companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies lik...
- The barista is human but an AI agent runs this experimental Swedish cafeAn experimental cafe in Stockholm is being run by an AI agent named Mona, overseeing operations from hiring to inventory. While customers f...
- Football: FIFA faces World Cup broadcast crisis as India's Reliance offers $20 mln, China deal unannouncedIn an unprecedented twist, soccer enthusiasts in India and China are bracing for a World Cup viewing crisis. Negotiations for broadcast rig...
- Why Netflix stock is surging today? Is NFLX a buy now? Goldman Sachs says Netflix shares could cross $120 soonNetflix stock just crossed $100 in April 2026. That’s a key breakout level. Shares are already up about 5% this year. The rally is driven b...
- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- Ecommerce, quick commerce chasing ad spends with profitability in focusOnline platforms like Amazon, Flipkart, Blinkit, Instamart, Zepto, Zomato, and Swiggy are set to earn substantial advertising revenue. This...
- TV broadcasters plan legal response to Trai advertising cap noticeTV broadcasters are preparing legal responses to Trai’s show cause notices over non-compliance with the 12-minute-per-hour ad cap. Industry...
- Google to appeal against part of US court's decision in monopoly caseOn Thursday U.S. District Judge Leonie Brinkema found Google liable for "willfully acquiring and maintaining monopoly power" in markets for...
- CereOne Media, Yahoo DSP partner to elevate programmatic advertising in IndiaCereOne Media has teamed up with Yahoo Demand-Side Platform to boost programmatic advertising in India. This partnership aims to help brand...
- Business ideas: 8 steps that can help you start your own artificial jewellery businessIf you are planning to start a small business, this new series will help identify the problems you’re likely to face. In the second part, Y...
- Alphabet, Meta paid Rs 1,254 crore as levy in FY21India collected a total of Rs 2,057 crore in equalization levy last fiscal, up 85%.
- How small businesses can prepare for and succeed during ecommerce festive salesThe potential for Indian sellers to sell online is huge, as the share of ecommerce is still only 4-5% of the total retail sales, yet online...
- Flipkart, Snapdeal hike advertising rates for festive saleThere will at least be 2x returns on investment only due to the increased traffic even if we don’t take into account the other metrics.
- Nestle replaces Maggi ads with Nescafe and KitKat commercials, to lose about Rs 10 croreNestle in India, spends over Rs 400 crore on advertising a year. Its ad spend on Maggi brand alone is estimated at over Rs 150 crore.
- V-Guard Industries slips over 13% as net profit plunges 47% in Q3Another reason for the fall in bottomline is the almost 50 per cent increase in advertising spends to promote a new water heater the compan...
- T2 Ad sites already a hit with brands; 660 display slots availableOn board are brands like HSBC, Jaguar Land Rover, Volkswagen, Toyota, Nissan, M&M, Gilette, BNP Paribas, Standard Chartered , Canon, Samsun...
- Broadcasters slam Trai's notification to limit television ad duration to 12 minsA new notification issued by Trai limited the amount of advertising on TV channels & disallowed any shortfall in a particular hour to be ca...
- Airtel outsources advertising inventory management to Mogae MediaMogae Media will sell all possible advertising space on mobile, DTH and broadband services of the country's top telecom service provider.
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