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TV remains FMCG’s reach engine, but digital mix lifts penetrationTelevision remains key for FMCG household reach, with digital adding limited incremental impact. Combining TV and digital advertising signi...- Mondelez India, Amway withdraw misleading claims on products after FSSAI noticesFSSAI said several food companies, including Mondelez India and Amway India, have withdrawn or revised misleading claims on product labels ...
- Quote of the day by Miranda Kerr, 'Every day, I like to wake up and remind myself to be grateful of the simple things' offers timeless wisdom on why gratitude can transform everyday life, focuses on happiness, positive mindset, optimism, perspective, acceptance, inner peace, human emotionsQuote of the day by Miranda Kerr stresses on being grateful for simple things speaks to a universal truth: a meaningful life is not built e...
- Amazon, Flipkart restructure seller fees, penalties ahead of festival seasonAccording to a notice issued by Amazon India on its seller forum, the company has, with effect from August 17, 2026, changed the manner in ...
- FSSAI suspends license of Marche Retail; restrains SDP Industries from selling gheeThe FSSAI has suspended Marche Retail's license for significant food safety violations. SDP Industries is now prohibited from selling all g...
- Trump's trade war with Canada: A timeline of how Ottawa-Washington relations evolvedUS-Canada trade tensions have escalated after US President Donald Trump imposed 50% tariffs on Canadian imports following failed negotiatio...
- ET World Leaders Forum: Broader media economics key to cricket's success, says JioStar's Uday ShankarJioStar Vice Chairman Uday Shankar said cricket’s long-term success depends on broader media economics, beyond stadium attendance, as tradi...
- Meta sued for over $1 million after manager refused to back employee’s green card petitionA former Meta manager has sued the company, alleging he was fired after refusing to sign a reference letter supporting an employee’s US gre...
- A Pune restaurant put Rs 5,000 dish on the menu knowing nobody would buy it. The reason is simple yet surprisingA Pune luxury restaurant reportedly keeps a Rs 5,000 dish on its menu despite nobody ordering it. Social media user Pratham shared that the...
- Himachal Pradesh bans sale, use of ‘analogue paneer’ passed off as real paneerHimachal Pradesh has banned non-dairy analogue paneer being sold as genuine. This action follows market surveillance and laboratory testing...
- Small towns emerge big growth driver for connected TV in IndiaConnected TV households in India now number sixty-two to sixty-five million viewers. Growth is significantly higher in smaller towns and ru...
- In 1876, Rev. T. De Witt Talmage warned Americans that summer novels were “literary poison.” 150 years later, BookTok’s nearly 2 billion users have turned summer reading into a major cultural phenomenonSummer reading traditions have roots stretching back over 150 years. Publishers then promoted light paperbacks for travel and leisure durin...
- YouTube changes how it counts views from August 24: Videos will get a view from the first frame, but monetization is unchangedYouTube will count video views from August 24, 2026, as soon as playback begins. This change aligns with platforms like TikTok and Instagra...
- Quote of the day by Oracle co-founder Larry Ellison, 'Taking care of your employees is extremely important and very, very visible' offers timeless wisdom on teamwork, productivity in workplace, kindness, compassion, empathy, charity, shows psychology of true successLarry Ellison's quote offers a timeless life lesson about leadership, employee engagement, and business success. Taking care of employees i...
- Apple to change app data consent rules, German regulator saysThe Federal Cartel Office, or FCO, found that Apple's App Tracking Transparency framework gave its own apps more favourable consent promp...
- Cardamom or pan masala? Why Shah Rukh Khan, Ajay Devgn, Tiger Shroff face FDA action over Vimal adsMaharashtra’s Food and Drug Administration has warned Shah Rukh Khan, Ajay Devgn and Tiger Shroff over advertisements for Vimal cardamoms, ...
- India changes two-decade old rule to make you watch more advertisements during TV showsMinistry of Information & Broadcasting has lifted the long-standing cap on television advertisement durations, enhancing competition and st...
- Govt to scrap 12-minute-per-hour advertisement cap for TV channelsThe government has removed the 12-minute per hour advertisement cap for television channels. This decision follows sweeping changes in the ...
- Sir Martin Sorrell identifies the key AI skill for the future, echoing Bill Gates: ‘People who share will be the new kings and queens’Sir Martin Sorrell said the key skill in the AI era could be sharing knowledge, echoing Bill Gates’ long-held belief that information gains...
- From reels to episodes: 80% Indians embrace microdrama as new entertainment habitMicrodrama is now a mainstream Indian entertainment format, with most audiences preferring it. Viewers spend over fifteen minutes daily wat...
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