Amazon, Flipkart restructure seller fees, penalties ahead of festival season

Ecommerce majors Amazon and Flipkart have revised fee and penalty structures for sellers on their platforms in the weeks leading up to the festive shopping season, a move that sellers say adds to the financial burden on small and medium enterprises already operating on thin margins.

According to a notice issued by Amazon India on its seller forum, the company has, with effect from August 17, 2026, changed the manner in which it calculates order cancellation fees for sellers using its Easy Ship and Self Ship services.

Under Easy Ship, sellers store their own products, pack them when they receive an order and then hand it over to the Easy Ship Pickup executive, who then ships the product and ensures timely delivery.


In Self Ship, the seller packs and delivers the product themselves, using their own courier or delivery service, with no Amazon logistics involved.

The fee, which was earlier based on category-specific referral charges, is now computed as a percentage of the order value.

Under the revised structure, sellers are charged 10% of the order value for orders below Rs 10,000, 8% for orders between Rs 10,001 and Rs 50,000, 5% for orders between Rs 50,001 and Rs 1,00,000, and 2% for orders above Rs 1,00,000, with an 18% goods and services tax levied in addition.

The fee is applicable both when a seller cancels an order for reasons other than a buyer's request, and when an order is automatically cancelled because the seller does not ship and confirm the shipment within 24 hours of the estimated ship date.

In another notice, Amazon said it will increase closing fees across its Fulfillment Center, Easy Ship, and Seller Flex channels with effect from September 7, 2026.

A closing fee is charged every time a product is sold on Amazon based on the price range of the product. This fee varies based on the fulfilment channel a seller is using.

The fee will rise by Re 1 for products priced up to Rs 500 and by Rs 3 for products priced above Rs 500. The company attributed the increase to higher fuel and logistics costs.

Responding to notices on Amazon's seller forum, some sellers said cancellations were at times caused by factors outside their control, such as delivery personnel failing to arrive for a scheduled pickup, and questioned why cancellation fees should apply to the seller in such instances.

Another seller said the difference in total fees between sellers using Amazon's fulfilment network and those on Easy Ship could be as high as Rs 45 per unit on comparable orders, which the seller said creates an unfair competitive situation.

An email query to Amazon did not elicit a response.

Flipkart, meanwhile, has put in place a three-tier penalty structure for lapses in order fulfilment, effective August 23, 2026.

Under this structure, a shipment not made ready for pickup by the committed Dispatch By Date (DBD) attracts a fine of Rs 30 per shipment. An order cancelled by the seller, or automatically cancelled after three missed dispatch deadlines, attracts a fine of Rs 60 per shipment. Where an order is both delayed and subsequently cancelled, the penalty rises to Rs 90 per shipment.

Under the earlier regime, a DBD breach could result in the seller's account being locked for a period of time, which had a relatively greater impact on the seller's business.

New sellers on Flipkart, up to three months from the start of their selling journey, will not be impacted by the this policy.

The new structure was aimed at inculcating better seller behaviour and encouraging sellers to plan better, with the objective of improving customer experience, people aware of the development told PTI.

They said sellers were also rewarded for maintaining good DBD compliance, with benefits such as faster settlement of payments and complimentary advertising credits.

Vinod Kumar, Trustee of the Forum for Internet Resellers, Sellers and Traders (FIRST INDIA), said Indian online sellers recognise the need for timely fulfilment and high customer service standards, but that the recent increase in cancellation, dispatch and other seller penalties by major e-commerce marketplaces, particularly ahead of the festive season, was a matter of concern for MSMEs already facing thin margins and rising costs.

Kumar said not every cancellation or delay was caused by the seller, citing logistics failures, platform issues, demand spikes and customer-related factors as other possible causes.

"Sellers should not become the default financial shock absorbers of the e commerce ecosystem. Marketplaces must ensure transparent attribution of responsibility, reasonable and proportionate penalties, adequate advance notice of fee changes and a simple mechanism to challenge wrongful charges. The objective should be to improve fulfilment while making digital commerce more, not less, viable for small businesses," Kumar added.