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Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...- Udaan faces creditor heat; Bhavin Thurakia's fifth rodeoCreditors have dragged B2B ecommerce firm Udaan’s parent to Singapore court over a bond default. This and more in today's ETtech Top 5.
- Bollywood's hidden crisis: Why hundreds behind the camera are fighting to surviveBollywood may be enjoying strong box office numbers in recent times, driven by films like Dhurandhar, Saiyaara and Chhaava. But many people...
- Thousands of US immigrants got scammed by an attorney exploiting humanitarian visas, lawsuits sayA Washington attorney, Alexandra Lozano, is accused of fabricating abuse and trafficking claims for tens of thousands of immigrants seeking...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- Star of Rs 3201 crore movie was unemployed for 1.5 years, had to walk dogs to earn living: ‘Nothing was…’Horror hit 'Obsession' has become a global sensation, raking in over $337 million. Star Inde Navarrette, who plays Nikki, revealed a tough ...
- Chitale vs Starbucks: Viral video shows how local heroes are challenging foreign brandsA viral video from Pune International Airport showcases local Maharashtrian brands like Chitale Bandhu and Ganesh Bhel standing alongside g...
- Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- Not Dhurandhar 2 or Peddi: A small Rs 7 crore indie Hollywood horror film by 26-year-old YouTuber is trending in India for 5 reasonsA low-budget Hollywood horror film, Obsession, has become a surprise hit in India, captivating audiences with its compelling story and extr...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Zee Entertainment to raise $241 million for stategic initiativesZee Entertainment is all set to gather 23 billion rupees to fuel its ambitious business strategies, following a significant win in securing...
- China Inc deploys 'quiet' layoffs as Beijing promotes AI adoptionChinese companies are quietly implementing AI-driven layoffs and reducing graduate hiring to boost productivity, while carefully avoiding g...
- FIFA 2026: Brokerages bet on sector winners as soccer World Cup set to kick offThe 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...
- She built an entire department by herself, then discovered a new hire would earn $30K more; what she did 'professionally' during an all-hands meeting left the company stunnedA workplace story shared on Reddit has gone viral after a woman who built an entire department reportedly used a company all-hands meeting ...
- India Inc hikes prices, shrinks packs as Iran war squeezes marginsIndian businesses face mounting pressure from soaring oil, freight, and insurance costs. Companies are increasing prices and reducing produ...
- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
- Assam govt suspends distribution of ration items for two months due to interim budgetAssam has temporarily halted the distribution of subsidized pulses, sugar, and salt under its public distribution system for two months, ef...
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