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ADVERTISERS AND MEDIA
Why do people smoke? The psychology, science and social reasons say those who smoke despite knowing the health risks aren't just chasing nicotine, they may be seeking...Why do people smoke despite knowing the health risks? Explore the science, psychology and social factors behind smoking addiction, and nico...- For sale on Facebook: monkeys, rhino horn and dead pangolinsThe ghostly white creature curled up on a weighing scale is almost unrecognisable in the Facebook post offering it for sale. Some of the co...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- Man lists the most useless amenities builders provide, calls amphitheatres the 'king of fake amenities'A viral X video has sparked debate over seemingly impractical amenities offered by Indian residential builders, questioning their value ver...
- FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...
- Quote of the Day by Jodi Picoult: 'A mathematical formula for happiness: Reality divided by Expectations. There were two ways to be happy: improve your reality or lower your expectations' teaches timeless lesson on ideal lifestyles, perfectionQuote of the Day by Jodi Picoult offers a timeless lesson about the relationship between reality and expectations. Happiness is neither ent...
- Enhance experience with ads, not ruin itThe integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...
- Best Mexican Proverb of the Day: "People who boast the loudest about something are..."Best Proverb of the day: The Mexican saying "People who boast the loudest about something are usually insecure about it" highlights the dif...
- Chocolate, juice, noodles, tofu, protein powder, cooking oil, water & more under FSSAI action; Here's which brands were called out for misleading claimsIndia's food regulator, FSSAI, has cracked down on numerous food businesses for making misleading claims on product packaging. Companies ar...
- For 21 years, this 77-year-old ‘Water Baba’ has been handing out free cold water to thirsty highway travellers in Rajasthan’s 45°C scorching desert heatIn Rajasthan's scorching Barmer-Batadu heat, 77-year-old Thana Ram Kadwasara has become a beacon of hope for travelers. For two decades, he...
- Online: Two-thirds of Indians (66%) have encountered a health or wellness scam: McAfee Health & Wellness researchNew research from McAfee reveals a surge in health scams targeting Indians, particularly young adults. Scammers are exploiting influencer t...
- Zulu Proverb of the Day: 'Igeja litengwa ngokubonwa' - 'The hoe is bought after being seen'A wise Zulu proverb, "Igeja litengwa ngokubonwa," meaning "The hoe is bought after being seen," underscores the vital importance of thoroug...
- Sebi weighs allowing celebrity endorsements for market entitiesSEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...
- Sebi proposes common advertising code for brokers, mutual funds, may allow celebrity endorsementsSebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify...
- Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- From Rs 6 LPA to a ₹2 crore US salary: How a Pune graduate transformed her careerA Pune-based graduate's journey from a ₹6 lakh annual salary to a high-paying US job is inspiring many. Devshree Bharatia shared her strate...
- India shows that forcing teens off their phones isn’t always goodThe UK's initiative to restrict social media access for individuals under 16 mimics India's stance, rooted in fears surrounding child well-...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
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