In an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...

A Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...

Byju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...

The concerns largely stem from the game’s lengthy development cycle and the gaming industry’s recent history of delayed AAA releases. Howev...

India is now the world's biggest market for KitKat. This iconic chocolate wafer bar has seen accelerated growth. Nestle India attributes th...

The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...

HYBE India and Snap India are joining forces. They are launching an augmented reality audition process on Snapchat. Aspiring artists can no...

Adobe and OpenAI have integrated GenStudio with ChatGPT. This allows brands to create and launch ads within AI conversations.

Apple has agreed to a $250 million class-action settlement in the United States over allegations that it misled consumers about Siri and Ap...

Meta's AI advancements are boosting user engagement and ad revenue significantly. Higher video consumption on Instagram and Facebook, coupl...

Meta stock price, earnings and capital spending forecast stayed in focus after Meta raised its capital spending outlook and reported strong...

Meta Platforms is significantly increasing its capital expenditure forecast to between $125 billion and $145 billion by 2026, doubling down...

Integral Ad Science has launched a new solution called IAS Total TV. This aims to bring much-needed transparency to connected TV advertisin...

ReBid introduces a new AI tool to help brands understand competitor advertising. This technology analyzes ads across platforms like Meta an...

Briyo, a Vadodara startup, achieved growth without early investor funding or aggressive marketing. The company focused on product quality a...

Major advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to m...

In a groundbreaking collaboration, BARC and Nielsen have unveiled BARC | Nielsen ONE Ads, a cutting-edge solution designed for advertisers ...