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Not Dhurandhar 2 or Peddi: A small Rs 7 crore indie Hollywood horror film by 26-year-old YouTuber is trending in India for 5 reasonsA low-budget Hollywood horror film, Obsession, has become a surprise hit in India, captivating audiences with its compelling story and extr...- Liqvd Asia bets on AI, acquisitions to fuel next phase of growth ahead of SME IPOCreative-led digital agency Liqvd Asia is leveraging artificial intelligence and acquisitions for growth, aiming to provide faster, persona...
- Ola’s valuation crashes 99%; Snapchat India ad pushHappy Thursday! American investor Vanguard has slashed the fair value of Ola's parent company. This and more in today’s ETtech Morning Disp...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
- GTA 6 delay rumors crushed as Take-Two confirms release date: When will pre-orders be available for fans and playersThe concerns largely stem from the game’s lengthy development cycle and the gaming industry’s recent history of delayed AAA releases. Howev...
- India becomes largest market for KitKat globally for NestleIndia is now the world's biggest market for KitKat. This iconic chocolate wafer bar has seen accelerated growth. Nestle India attributes th...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- HYBE India launches Snapchat-based auditions for global girl groupHYBE India and Snap India are joining forces. They are launching an augmented reality audition process on Snapchat. Aspiring artists can no...
- Adobe partners with ChatGPT to bring marketing into conversational AIAdobe and OpenAI have integrated GenStudio with ChatGPT. This allows brands to create and launch ads within AI conversations.
- Big payout alert: iPhone 16 users owed millions after Apple Siri lawsuit - are you eligible?Apple has agreed to a $250 million class-action settlement in the United States over allegations that it misled consumers about Siri and Ap...
- Meta’s Q1 earnings show AI driving engagement, ad gains across platformsMeta's AI advancements are boosting user engagement and ad revenue significantly. Higher video consumption on Instagram and Facebook, coupl...
- Meta stock price, earnings and capital spending forecast: Meta revenue, layoffs, workforce changes, China deal setback, future outlook and investor concernsMeta stock price, earnings and capital spending forecast stayed in focus after Meta raised its capital spending outlook and reported strong...
- Meta lifts capital expenditure forecast, doubling down on AI pushMeta Platforms is significantly increasing its capital expenditure forecast to between $125 billion and $145 billion by 2026, doubling down...
- IAS launches ‘Total TV’ suite to bring linear-style transparency to CTV advertisingIntegral Ad Science has launched a new solution called IAS Total TV. This aims to bring much-needed transparency to connected TV advertisin...
- ReBid launches agentic AI-powered tool to benchmark creative performanceReBid introduces a new AI tool to help brands understand competitor advertising. This technology analyzes ads across platforms like Meta an...
- How a Vadodara startup built a family idea into a business without chasing the spotlightBriyo, a Vadodara startup, achieved growth without early investor funding or aggressive marketing. The company focused on product quality a...
- Global ad networks step up influencer marketing push in IndiaMajor advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to m...
- BARC India, Nielsen launch cross-media ad measurement solutionIn a groundbreaking collaboration, BARC and Nielsen have unveiled BARC | Nielsen ONE Ads, a cutting-edge solution designed for advertisers ...
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