Kantar reports that Indian consumers trust influencer recommendations more than traditional ads. Influencer content excels in driving brand...

This marks an impressive 33% increase from the previous fiscal year’s Rs 8,705 crore, according to regulatory filings by both companies. Ex...

Veritaas Advertising stock debuts on NSE SME platform with a 141% premium. The oversubscribed IPO will fund new police booths, Pole Kiosks,...

The TV reach of IPL for the first 51 matches has already surpassed the previous season's audience reach of 505 million. The digital reach o...

Moloco, a machine learning and advertising technology company, has partnered with Viacom18-owned JioCinema to develop a robust monetization...

With the fresh funding, ClearTrust plans to expand its operations into North America and further invest in research and development in AI, ...

AI-powered creator tech firm Animeta has launched influencer marketing platform Animeta Brandstar. The platform aims to help brands find cr...

Last Friday, India’s Department of Consumer Affairs announced new guidelines for social media influencers and celebrities, saying they must...

"Any celebrity, influencer or virtual influencer who has access to an audience and can influence their purchasing decisions or opinions abo...

The digital marketing career scope in India will be worth US$160 billion by 2025, making it three times the current value (Goldman Sachs, 2...

The President of The Advertising Club, shares the challenges and vision for the industry in India.

BARC India’s association with Amagi will also provide transparency on geo-targeted advertising data.

The live award will recognise the campaigns that best used Twitter to connect with people live during events, television, and global moment...

FB’s 100 mn users will have the brands following it, as that’s where consumers are. Even as companies search for RoI, FB will look to monet...

Media technology company Komli Media today said it has raised USD 39 million in a new round of investment led by Norwest Venture Partners, ...

Leading on-line video advertising company, Jivox Software India, is eyeing break-even in one year, a top company official said.

The Economic Times presents the third edition of its annual Mobile Marketing Summit. The day-long summit, being held on October 15 at Mumba...