Influencers take lead as 67% Indians trust their recommendations over traditional advertisements: KantarKantar reports that Indian consumers trust influencer recommendations more than traditional ads. Influencer content excels in driving brand...
22 Apr, 2025, 12.50 PM IST
Ecommerce giants Amazon, Flipkart record Rs 11,621 crore in combined ad revenue in FY24This marks an impressive 33% increase from the previous fiscal year’s Rs 8,705 crore, according to regulatory filings by both companies. Ex...
18 Nov, 2024, 08.21 PM IST
Stellar debut: Veritaas Advertising lists at 141% premium on NSE SME platformVeritaas Advertising stock debuts on NSE SME platform with a 141% premium. The oversubscribed IPO will fund new police booths, Pole Kiosks,...
21 May, 2024, 10.08 AM IST
Advertisers make a killing this IPLThe TV reach of IPL for the first 51 matches has already surpassed the previous season's audience reach of 505 million. The digital reach o...
13 May, 2024, 09.26 AM IST
Moloco partners JioCinema to develop robust monetisation solutionMoloco, a machine learning and advertising technology company, has partnered with Viacom18-owned JioCinema to develop a robust monetization...
27 Feb, 2024, 03.06 PM IST
Cybersecurity firm ClearTrust raises $1.9 million in funding led by Ideaspring Capital, othersWith the fresh funding, ClearTrust plans to expand its operations into North America and further invest in research and development in AI, ...
29 Jan, 2024, 01.13 PM IST
Animeta launches tech-powered influencer marketing platform for brandsAI-powered creator tech firm Animeta has launched influencer marketing platform Animeta Brandstar. The platform aims to help brands find cr...
08 Aug, 2023, 05.55 PM IST
New influencer rules ‘will raise transparency & costs’; PhonePe’s India shift cost Rs 8,000 crore: CEOLast Friday, India’s Department of Consumer Affairs announced new guidelines for social media influencers and celebrities, saying they must...
25 Jan, 2023, 07.01 PM IST
New guidelines on social media influencers to bring more transparency but lead to higher costs - DigitalROI"Any celebrity, influencer or virtual influencer who has access to an audience and can influence their purchasing decisions or opinions abo...
25 Jan, 2023, 01.33 PM IST
Marketing the future: How the Digital Marketing and Analytics Programme from ISB Executive Education will help you land a lucrative careerThe digital marketing career scope in India will be worth US$160 billion by 2025, making it three times the current value (Goldman Sachs, 2...
31 Jan, 2022, 04.03 PM IST
Vikram Sakhuja's work mantra: Don't treat advertising like a 9 to 5 jobThe President of The Advertising Club, shares the challenges and vision for the industry in India.
12 Oct, 2017, 11.21 AM IST
Amagi, BARC India join hands to monitor geo- targeted TV ad-campaignsBARC India’s association with Amagi will also provide transparency on geo-targeted advertising data.
26 Oct, 2016, 03.53 PM IST
Twitter announces the first annual Twitter AwardsThe live award will recognise the campaigns that best used Twitter to connect with people live during events, television, and global moment...
19 Aug, 2016, 03.11 PM IST
Facebook’s 100 million users in India: Large brands and start-ups seek to engage consumersFB’s 100 mn users will have the brands following it, as that’s where consumers are. Even as companies search for RoI, FB will look to monet...
20 Apr, 2014, 06.40 AM IST
- Komli Media raises $39 million in fresh round of funding
Media technology company Komli Media today said it has raised USD 39 million in a new round of investment led by Norwest Venture Partners, ...
12 Jun, 2012, 02.15 PM IST
- Jivox Software sees more biz in downturn, break-even in 1-year
Leading on-line video advertising company, Jivox Software India, is eyeing break-even in one year, a top company official said.
05 Apr, 2009, 11.14 AM IST
- ET summit to explore future of mobile marketing
The Economic Times presents the third edition of its annual Mobile Marketing Summit. The day-long summit, being held on October 15 at Mumba...
13 Oct, 2008, 12.37 AM IST