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The AI blindspot: Layoffs are piling up, but where are the returns?Companies are cutting jobs to fund AI, but this strategy may not work. A global survey shows that reducing staff does not guarantee better ...- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- Global ad networks step up influencer marketing push in IndiaMajor advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to m...
- Influencers take lead as 67% Indians trust their recommendations over traditional advertisements: KantarKantar reports that Indian consumers trust influencer recommendations more than traditional ads. Influencer content excels in driving brand...
- Ecommerce giants Amazon, Flipkart record Rs 11,621 crore in combined ad revenue in FY24This marks an impressive 33% increase from the previous fiscal year’s Rs 8,705 crore, according to regulatory filings by both companies. Ex...
- Stellar debut: Veritaas Advertising lists at 141% premium on NSE SME platformVeritaas Advertising stock debuts on NSE SME platform with a 141% premium. The oversubscribed IPO will fund new police booths, Pole Kiosks,...
- Advertisers make a killing this IPLThe TV reach of IPL for the first 51 matches has already surpassed the previous season's audience reach of 505 million. The digital reach o...
- Moloco partners JioCinema to develop robust monetisation solutionMoloco, a machine learning and advertising technology company, has partnered with Viacom18-owned JioCinema to develop a robust monetization...
- Cybersecurity firm ClearTrust raises $1.9 million in funding led by Ideaspring Capital, othersWith the fresh funding, ClearTrust plans to expand its operations into North America and further invest in research and development in AI, ...
- Animeta launches tech-powered influencer marketing platform for brandsAI-powered creator tech firm Animeta has launched influencer marketing platform Animeta Brandstar. The platform aims to help brands find cr...
- New influencer rules ‘will raise transparency & costs’; PhonePe’s India shift cost Rs 8,000 crore: CEOLast Friday, India’s Department of Consumer Affairs announced new guidelines for social media influencers and celebrities, saying they must...
- New guidelines on social media influencers to bring more transparency but lead to higher costs - DigitalROI"Any celebrity, influencer or virtual influencer who has access to an audience and can influence their purchasing decisions or opinions abo...
- Marketing the future: How the Digital Marketing and Analytics Programme from ISB Executive Education will help you land a lucrative careerThe digital marketing career scope in India will be worth US$160 billion by 2025, making it three times the current value (Goldman Sachs, 2...
- Vikram Sakhuja's work mantra: Don't treat advertising like a 9 to 5 jobThe President of The Advertising Club, shares the challenges and vision for the industry in India.
- Amagi, BARC India join hands to monitor geo- targeted TV ad-campaignsBARC India’s association with Amagi will also provide transparency on geo-targeted advertising data.
- Twitter announces the first annual Twitter AwardsThe live award will recognise the campaigns that best used Twitter to connect with people live during events, television, and global moment...
- Facebook’s 100 million users in India: Large brands and start-ups seek to engage consumersFB’s 100 mn users will have the brands following it, as that’s where consumers are. Even as companies search for RoI, FB will look to monet...
- Komli Media raises $39 million in fresh round of fundingMedia technology company Komli Media today said it has raised USD 39 million in a new round of investment led by Norwest Venture Partners, ...
- Jivox Software sees more biz in downturn, break-even in 1-yearLeading on-line video advertising company, Jivox Software India, is eyeing break-even in one year, a top company official said.
- ET summit to explore future of mobile marketingThe Economic Times presents the third edition of its annual Mobile Marketing Summit. The day-long summit, being held on October 15 at Mumba...
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