UC3, the joint venture between UEFA and European ⁠Football ⁠Clubs, said on Thursday it had ⁠entered exclusive negotiations with Nike to ⁠be...

Adidas India, the local arm of the German sportswear company, signed an exclusive kit partner deal with the Board of Control for Cricket in...

Newcastle United is on the brink of a new era as the club prepares to bid adieu to sportswear manufacturer Castore and welcomes back Adidas.

Manchester United, whose US owners have been considering selling the Premier League club, will return to the lucrative UEFA Champions Leagu...

Manchester United has signed a 10-year sponsorship deal with Adidas, worth £900m ($1.1bn), which renews the English football club’s longsta...

BCCI secretary Jay Shah, who confirmed the deal with the German sportswear giant on Monday, said Adidas would design and manufacture jersey...

The deal, which will begin with the ICC World Test Championship next month and end in March 2028, will see Adidas becoming the official kit...

The move comes as Adidas is trying to stage a comeback and move beyond the Yeezy partnership.

The current agreement between Adidas and Arsenal was supposed to expire in the 2023-24 session. However, Arsenal has confirmed that the dea...

ATHLETICS-ADIDAS/ (UPDATE 1):UPDATE 1-Athletics-Asics to take over from Adidas as IAAF sponsor

ATHLETICS-ADIDAS:Asics to take over from Adidas as IAAF sponsor

ATHLETICS-ADIDAS:Adidas ends IAAF sponsorship deal

ATHLETICS-ADIDAS:Athletics-Adidas ends IAAF sponsorship deal

ATHLETICS-ADIDAS/:Athletics-Adidas ends IAAF sponsorship deal

Adidas said it shares its vision with Reliance Foundation Youth Sports of encouraging sports at the grassroots level in India.

Adidas said it has roped in Mahela Jayawardene as brand ambassador for 'ClimaCool+', a technology featuring in the new team jersey of the D...

German sports goods manufacturer adidas will create and market the match balls and equip referees, officials and UEFA staff at the 2012 and...