Some auto ancillary stories are best understood by products. This one is best understood by buckets. The first bucket is still old auto, an...

Without a definition of priority and discretion, many households suffer from ad hocism. How should they spend for the common good without s...

Per the global management consulting firm, this growth between 2024 and 2029 will be driven by consumption growth, the emergence of new med...

D2C brands are scrambling to join quick commerce platforms and online marketplaces in preparation to tap into the festive season demand. Qu...

India's advertising industry has surpassed Rs 1 lakh crore, with digital media capturing nearly 46% of ad spend in fiscal 2025. Social medi...

The ministry has introduced a new feature on its Broadcast Seva portal for TV and radio ads and on PCI's portal for print and digital ads, ...

Disney Star and Viacom18 are preparing for an intense battle over ad revenue in IPL 2024, despite ongoing merger talks between their parent...

InMobi surveyed 205 Indian mobile marketing leaders, including senior executives from brands and and media organisations, as part of this s...

The global advertising spend is expected to increase by 4.4 per cent to $561 billion this year, with mobile being the prime driver of onlin...

Sun TV last week reported a 4.5% year-on-year fall, and a 16% quarter-on-quarter fall, in advertising revenues.

Classic metrics used in practice are highly biased as they do not account for the effects documented in this study.

The Nehru-Gandhi family, not surprisingly, emerges as the government's favourite when it comes to expenditure on newspaper advertisements o...

To end ad hoc infusion of funds in state run banks, FM is likely to announce a plan for capital support.

Consumer goods major Hindustan Unilever, the country’s biggest advertiser, is understood to have slashed advertising agency business margin...

Govt announced major tax cuts across the board to boost demand & allocated additional funds to stimulate economy. Global stimulus pkg | Ind...

Though the estimates are inclusive of all beverages across all players, Coca-Cola and PepsiCo account for the majority 85-87% of the total ...

Kishore Biyani’s Future Brands, set up last year as a wholly-owned subsidiary of Future Group, has readied its blueprint for the first year.