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How global scammers use US tech to fleece peopleIndian scammer Safeer Koorimannil reveals how AI from American tech giants fuels global fraud rings in Myanmar. Trafficked to a scam center...- 7 steps parents can take to teach money management to their childrenBe available for counsel and advice, but wait for the children to ask for it. Offering unsolicited advice, which comes from a position of l...
- Investors expecting 15-20% returns may be disappointed: Rajeev ThakkarInvestors should brace for lower nominal equity returns, as corporate profit growth moderates, according to PPFAS Mutual Fund's Rajeev Thak...
- ET Prime Special Series: Multibagger or IBC - Part 63: This engine parts maker is now chasing aerospace, defenceSome auto ancillary stories are best understood by products. This one is best understood by buckets. The first bucket is still old auto, an...
- Couples and money: Why shared financial decisions, clear spending rules, and transparency matter in relationshipsWithout a definition of priority and discretion, many households suffer from ad hocism. How should they spend for the common good without s...
- Indian digital advertising market to grow at 15% annually: Bain & Company reportPer the global management consulting firm, this growth between 2024 and 2029 will be driven by consumption growth, the emergence of new med...
- D2C brands lining up to list on quick commerce platforms in festive seasonD2C brands are scrambling to join quick commerce platforms and online marketplaces in preparation to tap into the festive season demand. Qu...
- Digital media claims 46% of India’s Rs 1 lakh crore ad market: CrisilIndia's advertising industry has surpassed Rs 1 lakh crore, with digital media capturing nearly 46% of ad spend in fiscal 2025. Social medi...
- I&B Ministry calls for self-declaration before ad releaseThe ministry has introduced a new feature on its Broadcast Seva portal for TV and radio ads and on PCI's portal for print and digital ads, ...
- Disney Star, Viacom18 set to battle it out for IPL ad dollars amid merger talksDisney Star and Viacom18 are preparing for an intense battle over ad revenue in IPL 2024, despite ongoing merger talks between their parent...
- Three in four brands up mobile gaming spends in India: reportInMobi surveyed 205 Indian mobile marketing leaders, including senior executives from brands and and media organisations, as part of this s...
- Global adspend to reach $561 billion this yearThe global advertising spend is expected to increase by 4.4 per cent to $561 billion this year, with mobile being the prime driver of onlin...
- Sun TV’s ad revenue fall surprises analystsSun TV last week reported a 4.5% year-on-year fall, and a 16% quarter-on-quarter fall, in advertising revenues.
- Digital MarketingClassic metrics used in practice are highly biased as they do not account for the effects documented in this study.
- Jawaharlal Nehru, Indira Gandhi, Rajiv Gandhi ads alone cost UPA-2 Rs 53 croreThe Nehru-Gandhi family, not surprisingly, emerges as the government's favourite when it comes to expenditure on newspaper advertisements o...
- Budget 2012: Capital infusion in banks won't be Ad HocTo end ad hoc infusion of funds in state run banks, FM is likely to announce a plan for capital support.
- HUL trims ad agency marginsConsumer goods major Hindustan Unilever, the country’s biggest advertiser, is understood to have slashed advertising agency business margin...
- Govt announces stimulus package to boost economyGovt announced major tax cuts across the board to boost demand & allocated additional funds to stimulate economy. Global stimulus pkg | Ind...
- Beverages ad spend on TV zooms to Rs 290 croreThough the estimates are inclusive of all beverages across all players, Coca-Cola and PepsiCo account for the majority 85-87% of the total ...
- Future Brands to market private labelsKishore Biyani’s Future Brands, set up last year as a wholly-owned subsidiary of Future Group, has readied its blueprint for the first year.
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