Hyperlocal marketing will be the future for many businesses. Those who recognise this early will have an edge over competition.

The first secret hack of marketing automation is keeping it simple, the second is lead scoring & lead nurturing and finally the third secre...

The remarketing platform helps advertisers nudge users to make their first purchase and re-target existing users to drive incremental sales.

Research analysts from Goldman Sachs have updated the basket of companies the bank thinks could get acquired in the next 12 months.

Close to 70 per cent of the GMV on the platform comes from brands and top manufacturers while the rest is made up by smaller sellers, the p...

We can say that up to 21% of revenues come from Criteo’s APAC unit and we are expecting significant growth from India in the years to come,...

Freedom.desi uses wifi sensors to track the users in vicinity in a commercial space, log footfalls and send out promo offers to app-users i...

Flipkart has introduced native advertising for companies to engage better with customers on its mobile platform, including for brands that ...

The deal was advised and syndicated by ah! Ventures and led to closure on its private equity investment platform, CLUBah.com.

The advertising technology startup, backed by media industry veteran Ronnie Screwvala and others, has refuted the claim that it violates th...

Last week, digital marketing firm Vizury laid off a chunk of its employees, leaving just a core 50 member team behind. Ad Magnet, an ad net...

The CEO of a large Indian family office and a leading mall chain in the country have also invested, the company said.

Indian startups with global ambitions are looking beyond conventional destinations like the United States and Southeast Asia to focus on em...

With this funding, the company has raised USD 28 million to date. AppsFlyer's existing investors, Magma Venture Partners and Pitango Ventur...

Mobile remarketing is a way for marketers to go back to the users who have visited their site with more relevant and personalised messaging.

Mobile re-marketing is a way for marketers to go back to the users who have visited their site with more relevant and personalised messagin...

Yahoo on Tuesday set out to increase its appeal to advertisers by rolling out tools that better match online ads with what people are searc...