Google Ads engineer Bhasker Goel is developing innovative monitoring systems to detect subtle failures in complex, distributed infrastructu...

Indian developers are showcasing innovative apps for the Apple ecosystem. These apps focus on personal experiences, design, and AI. Develop...

A retired army officer's account of 138 days on the Siachen Glacier, including 98 days of intense firing, offers a stark contrast to COVID-...

The move comes after Microsoft significantly increased subscription prices in 2025, with Game Pass Ultimate rising to $30 per month. Other ...

Gen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...

Advertising is evolving with Virtual Product Placement (VPP), using AI to digitally insert brands into videos post-production. This technol...

Streaming platforms in India are focusing on ad-supported web series. This shift is due to stagnating subscriber growth and lower margins. ...

Advertisers are grappling with whether to put their money solely on India's matches, particularly the eagerly awaited clash with Pakistan, ...

As the pandemic winds into another year amid rising Omicron cases, some startups are trying to ensure that, in these stressful times, the N...

Interestingly, Bollywood stars like Amitabh Bachchan, Akshay Kumar, Deepika Padukone and Ranbir Kapoor, and cricketers like Rohit Sharma, K...

With its ability to blend in a brand's content with the consumers experience in a contextual manner, native advertising encourages them to ...

Although Facebook hasn't rolled out this new "click to message" ad format yet (it's in the testing phase), Bosworth remains optimistic.

Facebook first revealed the broadstrokes of its master-plan to make money from its chat product, Messenger, during its last earnings call.

Multi Screen Media is selling initial 10-second match-time ad spots on television for Rs 4.75-5 lakh each, 15% more than the previous editi...

Broadcaster of the T20 league Max is set to unleash a marketing campaign in a week's time to address these issues, a company official said.

Small towns and South India are somewhat more inclined towards celebrities endorsing brands. Ads on the move | Brand Cricketers | In Pics: ...

PepsiCo has kicked off a new campaign 'Bheja Fry, 7UP Try' for its lime flavour soft drink - 7UP, aiming the youth.