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AD FATIGUE
Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...- Strique unveils self-learning AI platform that optimises D2C growth, revenue and ROAS at Meta dayStrique has launched an autonomous performance marketing execution platform for D2C brands, addressing the gap between knowing what to chan...
- Hit or flop? AI slop is here to stayThe internet’s new junk food is here. Tanya Pandey & Himanshi Lohchab find out why AI slop is flooding your feed and shrinking your attenti...
- How Google engineer Bhasker Goel is rethinking monitoring to catch failures before they escalateGoogle Ads engineer Bhasker Goel is developing innovative monitoring systems to detect subtle failures in complex, distributed infrastructu...
- ET at Apple’s Bengaluru developer showcase: The apps headed to WWDC 2026Indian developers are showcasing innovative apps for the Apple ecosystem. These apps focus on personal experiences, design, and AI. Develop...
- When life feels tough, ex-Indian Army officer shares his story for motivation: '138 days without bath, 98 days of intense firing, 19 kg weight loss but all 19 of us survived'A retired army officer's account of 138 days on the Siachen Glacier, including 98 days of intense firing, offers a stark contrast to COVID-...
- Xbox CEO Calls Game Pass ‘too expensive’ in leaked memo: Will prices be cut? Here’s what Microsoft is planningThe move comes after Microsoft significantly increased subscription prices in 2025, with Game Pass Ultimate rising to $30 per month. Other ...
- Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in IndiaGen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...
- Ads You Can’t Skip: What is virtual product placement and how it’s changing the way you consume ads in videosAdvertising is evolving with Virtual Product Placement (VPP), using AI to digitally insert brands into videos post-production. This technol...
- Not enough bang for the binge, Indian streamers flip the scriptStreaming platforms in India are focusing on ad-supported web series. This shift is due to stagnating subscriber growth and lower margins. ...
- Advertisers in a state of doubt over T20 World CupAdvertisers are grappling with whether to put their money solely on India's matches, particularly the eagerly awaited clash with Pakistan, ...
- Startups, firms provide extended paid breaks in runup to New Year'sAs the pandemic winds into another year amid rising Omicron cases, some startups are trying to ensure that, in these stressful times, the N...
- MS Dhoni, Ranveer Singh top brand recall during IPL, shows researchInterestingly, Bollywood stars like Amitabh Bachchan, Akshay Kumar, Deepika Padukone and Ranbir Kapoor, and cricketers like Rohit Sharma, K...
- How native campaigns can help you achieve your campaign KPIsWith its ability to blend in a brand's content with the consumers experience in a contextual manner, native advertising encourages them to ...
- Facebook just revealed how it will make money from messagesAlthough Facebook hasn't rolled out this new "click to message" ad format yet (it's in the testing phase), Bosworth remains optimistic.
- Facebook just revealed how it will make money from messagesFacebook first revealed the broadstrokes of its master-plan to make money from its chat product, Messenger, during its last earnings call.
- IPL-8 gives Cricket World Cup a run for its advertising money; spots selling for Rs 4.75-5 lakhMulti Screen Media is selling initial 10-second match-time ad spots on television for Rs 4.75-5 lakh each, 15% more than the previous editi...
- Max set for early launch of marketing campaign for IPLBroadcaster of the T20 league Max is set to unleash a marketing campaign in a week's time to address these issues, a company official said.
- Does celeb ad blitz really push up sales?Small towns and South India are somewhat more inclined towards celebrities endorsing brands. Ads on the move | Brand Cricketers | In Pics: ...
- PepsiCo kicks off new campaign for 7UPPepsiCo has kicked off a new campaign 'Bheja Fry, 7UP Try' for its lime flavour soft drink - 7UP, aiming the youth.
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