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New CEO Factory: The ‘Ardhanarishwar’ CMO donning multiple hats has a direct path to the corner officeHistorically, marketing leaders have often ascended to CEO roles due to their P&L exposure. While technology has evolved from basic calcula...- Vodafone launches India's first corporate brand emoji Zoozoo on TwitterTwitter has teamed with select brands since late 2015 to co-create the branded emojis including the government’s Twitter Emoji of #MakeInIn...
- Vodafone to bring canine mascot back in new campaignVodafone India is launching a new brand campaign on Monday to kick off advertising ahead of the Indian Premier League cricket tournament.
- Zoozoo to make a comeback in Vodafone India promosVodafone announced the return of their branding character the Zoozoo to promote its native mobile application meant for consumers to keep t...
- Vodafone seeks to engage consumers with Facebook strategyOur Facebook strategy has enabled us to be the most engaging brand in India according to independent metrics at many periods, as well as th...
- Vodafone's Zoozoos’ love affair with IPL continuesThe first two advertisements that will be released on Wednesday will feature a Zoozoo coming back for performances in a competitive dance s...
- Vodafone's Zoozoos to return during IPL seasonZoozoos, return this Indian Premier League season participating in familiar TV shows, promoting personalized services that Vodafone India c...
- Vodafone delights: Telco keeps the buzz going with old & new campaignsVodafone, has in India a closet full of options that it keeps revisiting to keep consumers interested in its products, services and offers.
- Telcos like Vodafone and Idea Cellular compete on ad campaigns amid IPLTypically, top mobile phone operators spend anywhere between one-tenth and a quarter of their annual advertising budget during IPL.
- Vodafone brings pug back to promote its 'superior' networkVodafone India today said it is launching a series of new TV commercials, marking the return of cheeka, the pug, and focussing on the quali...
- Vodafone India launches online comic series featuring ZoozooThe series, titled 'The Adventures of Super Zoozoo' are available on Vodafone Zoozoo's Facebook page.
- New Zoozoo Christmas App for Vodafone users on FacebookVodafone India, on Friday unveiled the 'Zoozoo X'mas Melodies' app for Facebook users in the run-up to Christmas.
- Vodafone to introduce Zoozoos in global marketsAfter acquiring cult status in India, Zoozoos, the black-and-white creatures that made a spectacular debut in telecom operator Vodafone Ess...
- 'Zoozoos' take a break, parrot doing the trick for Vodafone!The simple, innocent and funny acts of the alien-like white, egg-headed creatures created a phenomenon in the Indian advertising industry. ...
- Celebrities are better bet for brand buildingTo rope in a celebrity for endorsing products or to go without it is a perpetual dilemma for marketers.
- Zoozoo to begin new innings with IPL3This time, the characters in white will move out of Zoozoo land to forests, deserts and even space as they showcase Vodafone Essar’s produc...
- It was all zoozoos for Ogilvy at Effie nightVodafone and its agency Ogilvy dominated the night in more than one way. From Mobile Advertising to Client of the Year; Marico Uncommon Sen...
- Vodafone not planning cut in tariffs for now: CMOLeading telecom service provider, Vodafone Essar, is not planning any aggressive cuts in its tariffs soon, a senior company official said.
- Telecom company's ZooZoo ad wins PETA awardVodafone has won PETA India's first Glitter Box awards for its popular 'ZooZoo' advertisement.
- Vodafone plans to roll out 30 different commercial ads'Zoozoos', a new innovative concept from mobile service provider Vodafone Essar is on its way to capture hearts of millions of viewers simi...
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