Zoozoo to make a comeback in Vodafone India promos

MUMBAI: Vodafone India today announced the return of their branding character the Zoozoo to promote its native mobile application meant for consumers to keep track of their service usage and buying.

India's second largest telecom company's aim from the new push is to get as many as its customers to use this as an interaction point increasing feedback and reducing personal interaction over call centre or stores for routine queries like balances, pack activations or usage.

"The app throws up an intuitive result depending on the category of customer and is customised to the usage trends," said Kavita Nair, national head retail and digital.

While she could not share download rate at the moment, she said the promotions with the Zoozoos would help tap a large segment of Vodafone's smart user base.

At present around 28% of Vodafone's over 180 million users have smart phones.

The application also has M-Pesa or Vodafone's mobile wallet integrated on it. In the event of need it can be upgraded to handle payments bank accounts if needed, Nair said.

Vodafone earlier this year received a payment's bank license from India's Reserve Bank. The rollout of the small bank is likely around towards the end of 2016.

Nair also said the return of the Zoozoos will also bring with it renewed merchandise of the character that has marked some of Vodafone's most successful campaigns in the last decade.