While loyalty programmes would ensure customer stickiness, the unit economics need to make sense in the longer run, analysts and experts sa...

The food business’s GOV hit Rs 7,980 crore in the latest quarter, against Rs 6,631 crore a year ago, and up from Rs 7,318 crore in the prec...

Food delivery company Swiggy has launched a cheaper version of its Swiggy One membership called Swiggy One Lite. The new membership option ...

Food-delivery major Swiggy is working with banking and telecom firms to roll out bundled plans that include Swiggy One subscriptions. The c...

The National Restaurants Association of India (NRAI), an industry body, has advised restaurants to step up their own loyalty programmes on ...

"The relaunch of the loyalty programme is important due to growing concerns on sequential growth in Zomato’s food delivery business and the...

According to company sources, the Gold membership is currently being offered on an invite-only basis. However, users with existing Pro memb...

Zomato last year became one of the targets of a #Logout campaign initiated by some restaurants for allegedly facilitating discount addictio...

The Zomato CEO said the number of establishments registered on Gold has increased about 6% since August.

“Zomato Gold is on the path of hitting the milestone of 1 million (globally) by the end of this month,” said Gupta.

The model, once restricted to a few products, is now being used for a range of offerings.

The Swiggy Super offer will also provide its subscribers exclusive offers from restaurants and payment partners going forward.

Currently the Piggybank program is available on a loyalty-based access to about 10,000 customers and will be extended to users who order ov...

Some of the key partner restaurants in the city are Swissotel, JW Kitchen - JW Marriott Hotel, Ozora, Carpe Diem, TGI Fridays, Wasabee, Naw...

The Gurgaon-based firm will open subscription for the program on April 27th for the last time, CEO Deepinder Goyal said in a blog post.

As part of the programme, subscribers will get access to complimentary food and drinks at over 1,200 top-rated restaurant partners, when th...

The paid service allows subscribers a free chef-crafted dessert for every online order with partner restaurants in India and the UAE.