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ZOMATO GOLD SUBSCRIPTION
Zomato and Swiggy cash in on subscriber baseZomato and Swiggy are focusing on monetising their growing loyalty programme subscriber base, which drives significant food delivery orders...- Zepto experiments with membership programme for select usersZepto Pass is a membership program offering unlimited deliveries on orders over Rs 99 with up to 20% discounts. Zepto has become the second...
- Zomato tweaks Gold loyalty programmeZomato has discontinued the ‘on-time guarantee’ benefits for memberships purchased or renewed from November 25, 2023. This feature was exte...
- Despite numbers, Zomato must tweak Gold to cut profitability drag, say expertsWhile loyalty programmes would ensure customer stickiness, the unit economics need to make sense in the longer run, analysts and experts sa...
- Driven by Gold subscriptions, Zomato’s food business keeps swellingThe food business’s GOV hit Rs 7,980 crore in the latest quarter, against Rs 6,631 crore a year ago, and up from Rs 7,318 crore in the prec...
- Swiggy launches ‘Lite’ plan, bundling for One programme to take on Zomato GoldFood delivery company Swiggy has launched a cheaper version of its Swiggy One membership called Swiggy One Lite. The new membership option ...
- Swiggy tests bundling for ‘One’ subscriptions, experiments with pricing tiersFood-delivery major Swiggy is working with banking and telecom firms to roll out bundled plans that include Swiggy One subscriptions. The c...
- ETtech Explainer: how restaurants responded to Zomato Gold's comebackThe National Restaurants Association of India (NRAI), an industry body, has advised restaurants to step up their own loyalty programmes on ...
- Zomato shares tumble 15%. What's cooking?"The relaunch of the loyalty programme is important due to growing concerns on sequential growth in Zomato’s food delivery business and the...
- Zomato Gold returns with discounts on delivery and dining outAccording to company sources, the Gold membership is currently being offered on an invite-only basis. However, users with existing Pro memb...
- Zomato 'Gold' becomes 'Pro' with nearly 50% more restaurantsZomato last year became one of the targets of a #Logout campaign initiated by some restaurants for allegedly facilitating discount addictio...
- Gold hasn’t lost shine: Zomato CEO Deepinder GoyalThe Zomato CEO said the number of establishments registered on Gold has increased about 6% since August.
- Zomato eyes gold with its subscription plan“Zomato Gold is on the path of hitting the milestone of 1 million (globally) by the end of this month,” said Gupta.
- How subscription model is a test of loyalty for companies like Netflix, HotstarThe model, once restricted to a few products, is now being used for a range of offerings.
- Swiggy follows Zomato’s steps, rolls out first paid subscription plan for usersThe Swiggy Super offer will also provide its subscribers exclusive offers from restaurants and payment partners going forward.
- Zomato launches loyalty rewards program PiggyBank; Move to aid delivery order volume growthCurrently the Piggybank program is available on a loyalty-based access to about 10,000 customers and will be extended to users who order ov...
- Zomato Gold is now available in KolkataSome of the key partner restaurants in the city are Swissotel, JW Kitchen - JW Marriott Hotel, Ozora, Carpe Diem, TGI Fridays, Wasabee, Naw...
- With demand for Gold soaring, Zomato turns subscription program to invite onlyThe Gurgaon-based firm will open subscription for the program on April 27th for the last time, CEO Deepinder Goyal said in a blog post.
- Zomato launches subscription-based 'Zomato Gold' in IndiaAs part of the programme, subscribers will get access to complimentary food and drinks at over 1,200 top-rated restaurant partners, when th...
- Zomato Treats crosses 21,500 subscriptions in four monthsThe paid service allows subscribers a free chef-crafted dessert for every online order with partner restaurants in India and the UAE.
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