ZenithOptimedia is launching a Centre of Excellence in partnership with Adobe to help marketers optimise their campaigns amid digital media...

ZenithOptimedia has been appointed as the digital partner for the entire digital mandate with Reliance Broadcast Network Limited (RBNL).

The size of the account is estimated to be over Rs 100 crore including digital media, according to top executives familiar with the matter.

This growth will be fuelled by print at 12%, TV at 10% and online and mobile at 25%. Other media are expected to grow between 5% and 10%.

The network will operate alongside other biz within the ZenithOptimedia, including Newcast, Performics, Moxie, Engauge, Ninah & Sponsorship...

ZenithOptimedia the ROI agency (part of Publicis Groups’s VivaKi network) has had a good run in the RECMA rankings released recently for In...

Expedia.com and Yatra.com are loosening their purse strings with close to Rs 100 crore being earmarked to be spent on advertising and marke...

Emerging markets like China and India will drive growth for the $464-billion global advertising market in 2012, according to Publicis Group...

ZenithOptimedia, a part of the Publicis Groupe, today said it has bagged media planning and buying account of OLX -- an online platform for...

Zenith Optimedia, world’s third largest media-buying agency and an enterprise under the Paris-based Publicis Group, reckons in its annual f...

As the CEO of Zenith Optimedia Worldwide, Steve King feels that new and emerging advertising markets like India and China will power the gl...

Hyundai Motor India's media buying and planning account may be up for grabs as its South Korean parent, Hyundai Motor, has invited a $1-bil...

This year's ad spends are set to defy the economic downturn, says an annual advertising spends forecast by Publicis Group-owned media buyin...

Even the reliably faster-growing Asia-Pacific region is expected to see declines as trade falls off rapidly.

UK-based media agency, ZenithOptimedia - a part of the e4.3-billion French advertising & communications conglomerate Publicis Groupe - is l...

The Rs 16,300-crore Indian advertising industry is gearing up for some tough competition at the media buying end of the business.

CALL it the Group M effect. After two media companies from the InterPublic Group in India, Universal McCann and Lodestar, merged recently t...