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ZENITH OPTIMEDIA
ZenithOptimedia’ Equinox wins UrbanClap media dutiesEquinox has won the entire media planning and buying mandate, inclusive of out-of-home and digital, of services marketplace UrbanClap.- Ecommerce players to help India’s 2016 advertisement spend grow 13%Advertisement spend in India is set to grow 13% in 2016 with ecommerce players, telecom operators and mobile handset makers leading the way...
- Ajit Gurnani named managing partner of ZenithOptimediaPublicis Groupe's media agency ZenithOptimedia has named former MEC India top executive Ajit Gurnani as its managing partner and head of we...
- ZenithOptimedia Centre to help marketers in optimising campaignsZenithOptimedia is launching a Centre of Excellence in partnership with Adobe to help marketers optimise their campaigns amid digital media...
- RBNL mandates ZenithOptimedia with digital dutiesZenithOptimedia has been appointed as the digital partner for the entire digital mandate with Reliance Broadcast Network Limited (RBNL).
- GroupM unit Motivator wins media account of Honda carsThe size of the account is estimated to be over Rs 100 crore including digital media, according to top executives familiar with the matter.
- Advertisment expenditure in India may grow 12% in 2015: ZenithOptimediaThis growth will be fuelled by print at 12%, TV at 10% and online and mobile at 25%. Other media are expected to grow between 5% and 10%.
- ZenithOptimedia to launch a new global network Project BlueThe network will operate alongside other biz within the ZenithOptimedia, including Newcast, Performics, Moxie, Engauge, Ninah & Sponsorship...
- Will remain focused on priorities for ZenithOptimedia in India: Satyajit Sen, CEOZenithOptimedia the ROI agency (part of Publicis Groups’s VivaKi network) has had a good run in the RECMA rankings released recently for In...
- Expedia, Yatra to spend nearly Rs 100 crore on marketing this yearExpedia.com and Yatra.com are loosening their purse strings with close to Rs 100 crore being earmarked to be spent on advertising and marke...
- ZenithOptimedia bags media planning account of OLX IndiaZenithOptimedia, a part of the Publicis Groupe, today said it has bagged media planning and buying account of OLX -- an online platform for...
- Overall ad spends in India may grow by 10.5%: ZenithZenith Optimedia, world’s third largest media-buying agency and an enterprise under the Paris-based Publicis Group, reckons in its annual f...
- India to be among top 10 ad market: Steve KingAs the CEO of Zenith Optimedia Worldwide, Steve King feels that new and emerging advertising markets like India and China will power the gl...
- HMIL media-buying account on the blockHyundai Motor India's media buying and planning account may be up for grabs as its South Korean parent, Hyundai Motor, has invited a $1-bil...
- Times Internet appoints Zenith as media agencyTimes Internet (TIL), owner of the internet portal Indiatimes.com, on Tuesday said it has awarded the contract for handling media for the c...
- INX appoints Zenith for media planning, buyingINX Media today said it has appointed ZenithOptimedia for media planning and buying activities for its upcoming three channels.
- ZenithOptimedia looking at India acquisitionsUK-based media agency, ZenithOptimedia - a part of the e4.3-billion French advertising & communications conglomerate Publicis Groupe - is l...
- Publicis brings in media buying armThe Rs 16,300-crore Indian advertising industry is gearing up for some tough competition at the media buying end of the business.
- Publicis to merge media agenciesCALL it the Group M effect. After two media companies from the InterPublic Group in India, Universal McCann and Lodestar, merged recently t...
- World Cup gives a push to ad spendsIn Germany, though, where matches were shown on public channels, advertisers couldn’t reap the benefits.
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