India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

YouTube is revolutionizing how India consumes entertainment, effectively replacing traditional television. With a surge in popularity for b...

Indian content is experiencing unprecedented global reach through streaming platforms, with nearly 25% of viewership now originating overse...

India's streaming universe is evolving like never before. As Connected TV usage surges, we may witness a welcome variety in storytelling. W...

TRAI has issued show cause notices to major TV broadcasters for exceeding the 12-minute advertising cap per clock hour, reigniting a decade...

Zee Entertainment's Ashish Sehgal argues that complete transparency in audience measurement could devalue content and shift power to advert...

Connected TV (CTV) adoption in urban India is reshaping content consumption, driving family-focused programming and interactive ads. Stream...

Satyan Gajwani, vice chairman of Times Internet, said, "Times Internet's continued and dominant leadership position is a result of our deep...

ZEE5 aims to grow its business by focusing on family-friendly content, better technology, and cost efficiency. It has reduced operating los...

Amagi, a Bangalore-based unicorn specializing in cloud-based SaaS technology for broadcast and connected TV, has expanded into the Mexican ...

In 2023, the report said the APAC video industry posted 5.5% growth, reaching $145 billion, primarily due to a 13% increase in online video...

The clearance, which came after six years of negotiations, would allow leading Chinese hotels to access Indian programmes broadcast by Zee ...