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ZEE CTV
India’s CTV and FAST players explore formation of industry councilSenior executives from India's Connected TV and FAST sectors met to discuss forming a new industry council. This proposed India Connected T...- TV channel exits accelerate as India’s linear television model comes under pressureIndia’s television broadcasting industry is undergoing a structural reset as 114 channel licences were surrendered between 2022 and 2026 am...
- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- YouTube eyes premium content push in IndiaYouTube is revolutionizing how India consumes entertainment, effectively replacing traditional television. With a surge in popularity for b...
- Indian content's global streaming boom breaks barriers, with 25% viewership now from overseas marketsIndian content is experiencing unprecedented global reach through streaming platforms, with nearly 25% of viewership now originating overse...
- Rapid CTV rise could bring 'balance' to streaming worldIndia's streaming universe is evolving like never before. As Connected TV usage surges, we may witness a welcome variety in storytelling. W...
- TRAI lobs an ad-cap googly just as TV broadcasters struggle with falling adsTRAI has issued show cause notices to major TV broadcasters for exceeding the 12-minute advertising cap per clock hour, reigniting a decade...
- Transparency is good, but some opaqueness in audience data is essential to protect media value: Zee’s Ashish SehgalZee Entertainment's Ashish Sehgal argues that complete transparency in audience measurement could devalue content and shift power to advert...
- How smart televisions are reshaping content consumption and marketing strategies in IndiaConnected TV (CTV) adoption in urban India is reshaping content consumption, driving family-focused programming and interactive ads. Stream...
- Times Internet top scorer in digital game with 265 million unique visitors: Comscore reportSatyan Gajwani, vice chairman of Times Internet, said, "Times Internet's continued and dominant leadership position is a result of our deep...
- ZEE5 focuses on strategic expansion to drive growth, reduce lossesZEE5 aims to grow its business by focusing on family-friendly content, better technology, and cost efficiency. It has reduced operating los...
- Amagi expands global footprint with Mexico entryAmagi, a Bangalore-based unicorn specializing in cloud-based SaaS technology for broadcast and connected TV, has expanded into the Mexican ...
- India's TV, digital video revenues are projected to reach $17 billion by 2028In 2023, the report said the APAC video industry posted 5.5% growth, reaching $145 billion, primarily due to a 13% increase in online video...
- Zee TV becomes first Indian channel to foray into ChinaThe clearance, which came after six years of negotiations, would allow leading Chinese hotels to access Indian programmes broadcast by Zee ...
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