YouTube is expanding its Shopping Affiliate program in India, adding Nykaa and Purplle to its merchant partners. This move follows a 250% s...

Beginning July 15, the new monetisation policy will seek to limit earnings of channels that publish mass-produced, repetitive, or low-effor...

Popular YouTuber Thoppi, also known as Nihad, was briefly detained by Vatakara police after allegedly brandishing what appeared to be a gun...

The YouTube Shopping affiliate programme adds to existing monetisation options like ad revenue, YouTube premium, channel memberships and fa...

Long-form video content is thriving in a world where bite-sized reels are gaining marketers’ attention. ET explores how educators, podcaste...

A Chennai airport souvenir shop was used by a gold smuggling syndicate to smuggle 267 kg of gold worth Rs 167 crore. A former YouTuber, and...

A jury reached a verdict of not guilty for a delivery driver who had been charged with aggravated malicious wounding in the shooting of Tan...

YouTube will launch its first official shopping channel for live commerce in South Korea on June 30, Yonhap news agency reported on Wednesd...

YouTube will launch its first official live commerce shopping channel in South Korea on June 30. It will be a 90-day project that will enab...

The feature, where users can instantly see detailed song information, such as who the singer is and who wrote, produced, and composed each ...

The new CEO has set his priorities clear: putting the creator community first and leveraging their content to build the next path of succes...

Nearly 90% of viewers believe YouTube creators offer recommendations they can trust, and almost as many (87%) say they get the highest qual...

The platform, which has 150 million daily active users, has now expanded into the live category by partnering with news channels, professio...

Shares of Alphabet, the world's largest provider of search and video ads, rose 3.3% in extended trading after the results, which handily be...

The streaming platform is also testing a shopping feature that will allow viewers to buy products they see in videos from trusted creators.

YouTube is now in a sense a Google for users who prefer video to text and are less comfortable with English.

YouTube is rolling out a new ad product that will allow any video to become "shoppable." That means that companies will be able to buy visu...