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YOUTUBE SHOPPING CHANNEL
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...- CashKaro grows 72% to Rs 600 cr, enables over Rs 10,000 cr in sales to partner brandsCashKaro's growth, driven by efficiency and AI, enabled over Rs 10,000 crore in sales for partner brands. The company highlights the growin...
- It’s a Seoul thing: Karoline Leavitt replaces K-Pop as South Korea’s new obsession, and the reason is interestingA new trend in South Korea sees people learning English through videos of Karoline Leavitt and her White House briefings. Popular social me...
- YouTube expands Shopping Affiliate programme, adds Nykaa, Purplle as merchantsYouTube is expanding its Shopping Affiliate program in India, adding Nykaa and Purplle to its merchant partners. This move follows a 250% s...
- YouTube cracks down on low-effort videos: Here’s all you need to know about the major changes this yearBeginning July 15, the new monetisation policy will seek to limit earnings of channels that publish mass-produced, repetitive, or low-effor...
- Kerala youtuber Thoppi taken into custody for pointing gun at bus staff, releasedPopular YouTuber Thoppi, also known as Nihad, was briefly detained by Vatakara police after allegedly brandishing what appeared to be a gun...
- YouTube partners Flipkart, Myntra to launch Shopping Affiliate programmeThe YouTube Shopping affiliate programme adds to existing monetisation options like ad revenue, YouTube premium, channel memberships and fa...
- The long shot: exploring the rise of long form content in India's creator economyLong-form video content is thriving in a world where bite-sized reels are gaining marketers’ attention. ET explores how educators, podcaste...
- YouTuber earns Rs 3 cr in 2 months running gold smuggling racket at Chennai airport, arrestedA Chennai airport souvenir shop was used by a gold smuggling syndicate to smuggle 267 kg of gold worth Rs 167 crore. A former YouTuber, and...
- YouTube prank trial: Delivery driver found not guilty of shooting Tanner Cook | Unseen viral videoA jury reached a verdict of not guilty for a delivery driver who had been charged with aggravated malicious wounding in the shooting of Tan...
- YouTube to launch its first official shopping channel in South KoreaYouTube will launch its first official shopping channel for live commerce in South Korea on June 30, Yonhap news agency reported on Wednesd...
- YouTube to launch its first official shopping channel in South Korea - YonhapYouTube will launch its first official live commerce shopping channel in South Korea on June 30. It will be a 90-day project that will enab...
- YouTube rolling out song, album credits to its music serviceThe feature, where users can instantly see detailed song information, such as who the singer is and who wrote, produced, and composed each ...
- Content creator community, Shorts key focus areas: YouTube CEO Neal MohanThe new CEO has set his priorities clear: putting the creator community first and leveraging their content to build the next path of succes...
- Shopify partners with YouTube to make purchases easierNearly 90% of viewers believe YouTube creators offer recommendations they can trust, and almost as many (87%) say they get the highest qual...
- InMobi Glance starts live streaming shows, pushes discovery-led commerceThe platform, which has 150 million daily active users, has now expanded into the live category by partnering with news channels, professio...
- Google parent Alphabet reaches record quarterly revenue, profit in ad boomShares of Alphabet, the world's largest provider of search and video ads, rose 3.3% in extended trading after the results, which handily be...
- YouTube Shorts to compete with TikTok in USThe streaming platform is also testing a shopping feature that will allow viewers to buy products they see in videos from trusted creators.
- How regional languages are fueling YouTube's growth in IndiaYouTube is now in a sense a Google for users who prefer video to text and are less comfortable with English.
- YouTube will now let companies sell things on any video on its siteYouTube is rolling out a new ad product that will allow any video to become "shoppable." That means that companies will be able to buy visu...
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