YouTube Shorts is expanding beyond smartphones in India, finding a new audience on connected TVs. This shift is influencing how brands conn...

Currently focused on fashion and beauty, Lehlah is now expanding into home accessories and gadgets. It recently partnered with Flipkart to ...

Driven by strong festive season sales, fashion and beauty major Nykaa reported an increase in net profit. This and more in today’s ETtech T...

Cosmetics and beauty brands are reevaluating influencer marketing strategies due to a gender mismatch in followers, leading to budget wasta...

On Friday, the 30-stock benchmark index BSE Sensex ended at a fresh all-time high of 72,568 points. In the broader buoyancy of the stock ma...

The joint venture company called Quench Botanics is expected to be a Rs 100-crore business in net revenue over the next 12 months, said Vin...

It named Jio, Amul, Colgate, Samsung, Vivo and YouTube as among the top 50 brands in terms of ranking, adding that Jio emerged as the bigge...

From Google and Microsoft to Cognizant and Adobe, a growing number of technology-focused firms are today led by Indian-origin chief executi...

The funding winter has prompted some companies to cut costs, rethink business models and lay off employees. But the challenging environment...

On Amazon Live, the company will run 15 live streams every day from 10 am to 1 am. More than 150 content creators are live streaming during...

The YouTube accounts of various Indian crypto companies including CoinDCX, CoinSwitch Kuber, WazirX and Unocoin were among those compromise...

Dream11, which is run by Sporta Technologies, parent of Dream Sports, also saw its revenue increase by over 2.5 times to Rs 2,070.4 crore i...

In today’s ETtech Morning Dispatch: RBI is exploring ways to regulate online loan apps; KKR is in talks to pick up 53% stake in Vini Cosmet...

In today's ETtech Evening Briefing: Google Pay privacy policy for India is set for an update; Indian creators need not worry about YouTube'...

Social media influencers are the latest drivers for cosmetic companies like Lakme, Estee Lauder and MAC, as well as online platforms like N...

It was a trend investment banker Falguni Nayar was betting on when set up Nykaa to sell everything in the cosmetic and wellness category. T...

Social media experts say there has been a phenomenal rise in such `influencer' accounts and channels in India over the past year.