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India’s shopping spree now runs on the people you follow, influencing choices & businessIndia is embracing shopping from friends and favourite personalities. Creators are now unofficial personal shoppers, influencing millions. ...- YouTube expands Shopping Affiliate programme, adds Nykaa, Purplle as merchantsYouTube is expanding its Shopping Affiliate program in India, adding Nykaa and Purplle to its merchant partners. This move follows a 250% s...
- US tax threat to Indian IT; Infy weighs buybackA US proposal to tax offshoring has sent jitters through already troubled Indian IT. This and more in today’s ETtech Top 5.
- Short-form video’s leap to TV could reshape India’s digital commerce playbookYouTube Shorts is expanding beyond smartphones in India, finding a new audience on connected TVs. This shift is influencing how brands conn...
- Influencer commerce startup Lehlah raises Rs 12.5 crore in funding led by Nikhil Kamath’s GruhasCurrently focused on fashion and beauty, Lehlah is now expanding into home accessories and gadgets. It recently partnered with Flipkart to ...
- Nykaa’s Q3 earnings; Peak XV offloads Freshworks stakeDriven by strong festive season sales, fashion and beauty major Nykaa reported an increase in net profit. This and more in today’s ETtech T...
- Influencer marketing may have a gender mismatchCosmetics and beauty brands are reevaluating influencer marketing strategies due to a gender mismatch in followers, leading to budget wasta...
- New-age firms ride market surge in buoyant week; and other top tech, startup stories this weekOn Friday, the 30-stock benchmark index BSE Sensex ended at a fresh all-time high of 72,568 points. In the broader buoyancy of the stock ma...
- Kareena Kapoor Khan, Sugar Cosmetics parent form JV to sell Korean productsThe joint venture company called Quench Botanics is expected to be a Rs 100-crore business in net revenue over the next 12 months, said Vin...
- Blurring of urban-rural demand, digital first defining brand rankings: Brand XcelIt named Jio, Amul, Colgate, Samsung, Vivo and YouTube as among the top 50 brands in terms of ranking, adding that Jio emerged as the bigge...
- YouTube’s Neal Mohan is the newest Indian-origin CEO in the tech worldFrom Google and Microsoft to Cognizant and Adobe, a growing number of technology-focused firms are today led by Indian-origin chief executi...
- Funding winter may lead to market share gains for Nykaa, Zomato; Google India fires 453 employeesThe funding winter has prompted some companies to cut costs, rethink business models and lay off employees. But the challenging environment...
- Amazon India launches live commerce feature during festive season saleOn Amazon Live, the company will run 15 live streams every day from 10 am to 1 am. More than 150 content creators are live streaming during...
- YouTube hack hits Indian crypto firms; Budget wish lists for crypto, fintechThe YouTube accounts of various Indian crypto companies including CoinDCX, CoinSwitch Kuber, WazirX and Unocoin were among those compromise...
- Dream11 clocks Rs 180-crore profit in FY20Dream11, which is run by Sporta Technologies, parent of Dream Sports, also saw its revenue increase by over 2.5 times to Rs 2,070.4 crore i...
- Hunting digital loan sharksIn today’s ETtech Morning Dispatch: RBI is exploring ways to regulate online loan apps; KKR is in talks to pick up 53% stake in Vini Cosmet...
- Take it easy, policyIn today's ETtech Evening Briefing: Google Pay privacy policy for India is set for an update; Indian creators need not worry about YouTube'...
- Make-up influencers are a rage on Indian social media, notching up followers and making good moneySocial media influencers are the latest drivers for cosmetic companies like Lakme, Estee Lauder and MAC, as well as online platforms like N...
- How Nykaa has changed the way beauty products are added to the cart in IndiaIt was a trend investment banker Falguni Nayar was betting on when set up Nykaa to sell everything in the cosmetic and wellness category. T...
- Global brands opting for social media influencersSocial media experts say there has been a phenomenal rise in such `influencer' accounts and channels in India over the past year.
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