In an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...

The internet’s new junk food is here. Tanya Pandey & Himanshi Lohchab find out why AI slop is flooding your feed and shrinking your attenti...

Japan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...

A viral online campaign, 'Let's Buy Spirit,' emerged after Spirit Airlines ceased operations, proposing public crowdfunding to revive the c...

CashKaro's growth, driven by efficiency and AI, enabled over Rs 10,000 crore in sales for partner brands. The company highlights the growin...

India is set to revolutionize its media and entertainment landscape with exciting new projects. Notable among these is a collaborative AI t...

India's Information and Broadcasting Minister Ashwini Vaishnaw launched three major initiatives. These aim to strengthen the media and ente...

YouTube has released a suite of new AI-powered tools, alongside partnerships, and safety features, as the video streaming platform underlin...

YouTube CEO Neal Mohan declared India a "Creator Nation" at the WAVES summit, highlighting the platform's significant impact. Over 100 mill...

YouTube will invest over Rs 850 crore in the next two years to support Indian creators, artists, and media firms, CEO Neal Mohan announced....

YouTube chief executive Neil Mohan shared the news in a post on microblogging platform X, formerly Twitter. Earlier this month, ET reported...

The YouTube Shopping affiliate programme adds to existing monetisation options like ad revenue, YouTube premium, channel memberships and fa...

YouTube's new 'Hype' feature aims to help creators with under 500,000 subscribers grow by connecting them with new audiences. The feature a...

India is a driving force for the success of YouTube’s multiple products, including its short-form video format, chief executive Neal Mohan ...

YouTube's creative ecosystem contributed over Rs 10,000 crore to the Indian GDP and supported more than 750,000 full-time equivalent jobs i...

These revenue sources not only support jobs and income for creative entrepreneurs themselves, but also wider activity in supply chains, the...

Only about 15% of YouTubers in India have a slight to a significant portion of their viewership in the US.