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YOUTUBE CREATOR ECONOMY
Canon bets big on India’s creator boom with new video-focused EOS R6V cameraCanon India has launched the EOS R6V full-frame camera and RF 20-50mm F4L IS USM lens, marking a stronger push toward video-first content c...- To bring the world, sell India better: The $200 million fix India needs to unlock a tourism windfallIndia's tourism sector faces challenges due to a near-zero overseas marketing budget. This has kept international arrivals below pre-pandem...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Hit or flop? AI slop is here to stayThe internet’s new junk food is here. Tanya Pandey & Himanshi Lohchab find out why AI slop is flooding your feed and shrinking your attenti...
- Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
- Who is Hunter Peterson: Man behind the viral ‘Let’s Buy Spirit Airlines’ campaign that drew $214 million in pledged crowdfundingA viral online campaign, 'Let's Buy Spirit,' emerged after Spirit Airlines ceased operations, proposing public crowdfunding to revive the c...
- CashKaro grows 72% to Rs 600 cr, enables over Rs 10,000 cr in sales to partner brandsCashKaro's growth, driven by efficiency and AI, enabled over Rs 10,000 crore in sales for partner brands. The company highlights the growin...
- Ashwini Vaishnaw launches initiatives aimed at boosting media and entertainment sectorIndia is set to revolutionize its media and entertainment landscape with exciting new projects. Notable among these is a collaborative AI t...
- Union minister Ashwini Vaishnaw launches AI skilling, citizen creator platformIndia's Information and Broadcasting Minister Ashwini Vaishnaw launched three major initiatives. These aim to strengthen the media and ente...
- YouTube unveils new AI tools, alliances to spur knowledge, creative economyYouTube has released a suite of new AI-powered tools, alongside partnerships, and safety features, as the video streaming platform underlin...
- YouTube India pays Rs 21,000 crore to creators, pledges Rs 850 crore to boost creator economyYouTube CEO Neal Mohan declared India a "Creator Nation" at the WAVES summit, highlighting the platform's significant impact. Over 100 mill...
- YouTube plans to invest over Rs 850 crore to boost Indian content creatorsYouTube will invest over Rs 850 crore in the next two years to support Indian creators, artists, and media firms, CEO Neal Mohan announced....
- YouTube becomes go-to platform for podcasts, hits one billion monthly active usersYouTube chief executive Neil Mohan shared the news in a post on microblogging platform X, formerly Twitter. Earlier this month, ET reported...
- YouTube partners Flipkart, Myntra to launch Shopping Affiliate programmeThe YouTube Shopping affiliate programme adds to existing monetisation options like ad revenue, YouTube premium, channel memberships and fa...
- YouTube launches Hype, new tool for emerging creatorsYouTube's new 'Hype' feature aims to help creators with under 500,000 subscribers grow by connecting them with new audiences. The feature a...
- AI age is here, but human content will remain king: YouTube CEO Neal MohanIndia is a driving force for the success of YouTube’s multiple products, including its short-form video format, chief executive Neal Mohan ...
- YouTube creators contributed over Rs 10,000 crore to India's GDP in 2021YouTube's creative ecosystem contributed over Rs 10,000 crore to the Indian GDP and supported more than 750,000 full-time equivalent jobs i...
- YouTube’s 'creative entrepreneurs' contributed Rs 6,800 crore to the Indian economy in 2020: reportThese revenue sources not only support jobs and income for creative entrepreneurs themselves, but also wider activity in supply chains, the...
- Indian creators needn’t panic about new YouTube tax rulesOnly about 15% of YouTubers in India have a slight to a significant portion of their viewership in the US.
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