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TV remains FMCG’s reach engine, but digital mix lifts penetrationTelevision remains key for FMCG household reach, with digital adding limited incremental impact. Combining TV and digital advertising signi...- Why Meta is paying for controversial content - and what that means for the posts you seeABC News Verify found Facebook had monetised Australian accounts described as having white nationalist, neo-Nazi or anti-vaccine links. Acc...
- From discovery to purchase: How creators shape Gen Z's festive shoppingAbout 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...
- Lights, Camera, Content: Cinema creators redefine how India watches filmsContent creators are making cinema more accessible to a wider audience. These creators dissect films, sparking deeper discussions and wider...
- World Cup streaming giant draws scrutiny for promoting gamblingBrazilian regulators are looking into CazéTV's aggressive betting promotions during FIFA World Cup broadcasts. The popular YouTube channel ...
- JioStar taps AI for shopping, TV movie night ideasJioStar is integrating generative AI for conversational content discovery and commerce. This technology allows users to find shows and prod...
- India's Got Latent season 2 episode 1 review: Netizens call Samay Raina's show 'heavily scripted'. Not Alia Bhatt or Sharvari Wagh, Donald Trump mimicker steals the showIndia's Got Latent returned with its second season on June 20, featuring Alia Bhatt and Sharvari Wagh in the premiere episode. While some v...
- YouTube becomes go-to platform for podcasts, hits one billion monthly active usersYouTube chief executive Neil Mohan shared the news in a post on microblogging platform X, formerly Twitter. Earlier this month, ET reported...
- YouTube is the new TV: CEO Neal Mohan spells out company’s 2025 betsCEO Neal Mohan said YouTube should be seen as “next-generation studios” and highlighted that the YouTube Partner Program has paid out over ...
- The YouTube Election: Social media emerges as key player in Indian pollsDahiya can see people’s enthusiasm reflected in the sudden surge in subscribers over the past month, along with better likes-to-views ratio...
- 'CTV, short-form content driving major growth for YouTube India': Ishan John ChatterjeeYouTube is experiencing a surge in content consumption in India, with both short and long-form videos being watched on mobile and TV screen...
- YouTube now platform of choice for 4 out of 5 Indians online, Shorts usage growsWith an average of 70 billion daily views globally, YouTube Shorts continues to grow in popularity among viewers in India, with 96 per cent...
- Shorts may 'cannibalise' YouTube's long-form video biz: reportAccording to a report in The Financial Times, citing veteran YouTube staff, the short-video platform Shorts "risks cannibalising its core b...
- YouTube Shorts to have new ad format; Know how it would impact creators, viewersVideo streaming service YouTube has announced new formats for advertisers for the Shorts content format.
- YouTube videos to MP3: Know how to save your videos as audio files to listen offlineThere are multiple ways of converting YouTube videos into MP3 files, including Dirpy, Motionbox's YouTube to MP3, AceThinker, and 4K YouTub...
- MPL ropes in YouTube influencer Amit BhadanaAccording to data by app intelligence firm Sensor Tower, India has been ranked at the biggest market globally for mobile game downloads in ...
- YouTube shares platform and audience insights at Brandcast 2017Improved connectivity, affordable data plans and huge variety of content available has led to over 400 million Indians online and 300 smart...
- Google VP explains why YouTube isn't worried about Facebook's huge video growth"YouTube is a library of videos where users generally already know what they want to watch, while Facebook videos appear randomly in the fe...
- MySpace ad deal lets members use copyright videoMySpace will give the creators of the original content a cut of the revenue from advertising that will be attached to the snippets. Social ...
- Cola war enters YouTubeA scepter is haunting Youngistan - the scepter of YouTube. Pepsi has just changed tack.
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