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YOUTUBE NOKIA CAMPAIGN
Wake up & smell the copy: Inside the turmoil reshaping big advertising networksThe once-dominant advertising agency networks are facing a tumultuous period, marked by declining valuations and significant layoffs. This ...- Russia, blocked from the global internet, plunges into digital isolationTikTok and Netflix are suspending their services in the country. Facebook has been blocked. Twitter has been partially blocked and YouTube’...
- Facebook’s 100 million users in India: Large brands and start-ups seek to engage consumersFB’s 100 mn users will have the brands following it, as that’s where consumers are. Even as companies search for RoI, FB will look to monet...
- Twitter's Twin Challenges in India: To increase the user base and make it attractive to advertisers“Unlike WhatsApp, Twitter's format limits itself to an intellectual thing & that's why it has a slow user growth,” says Jessie Paul, CEO, P...
- Buying likes is not a valid business model: Kirthiga Reddy, FB India head'We constantly ask what is it that we can learn from India and implement in other emerging markets,' says Reddy
- Airtel's new interactive TV campaign to boost data playExperts say it's a smart move by Airtel at a time when young consumers are increasingly seeking mobile apps to filter the data clutter and ...
- Priyanka Chopra's debut album 'In My City', a hit across the countryFollowing the success of Barfi, Priyanka Chopra has managed a double whammy, with her debut International single 'In My City'.
- Maruti Suzuki and Samsung lead social media space: Nielsen-McKinsey reportMaruti Suzuki has been ranked the top most Indian brand in the social media space, according to the Nielsen-McKinsey Incite report.
- Batman hitches a new ride with bevy of brands at Box OfficeBatman is back in town, and this time around as 'The Dark Knight Rises,' a bevy of brands from luxury cars to laptops is hitching a ride on...
- Nokia's 'smart' viral campaign attack leaves Samsung fumingNokia has launched an aggressive viral campaign, comparing its Lumia with rivals such as Samsung Galaxy, to revive its fortunes in the Indi...
- Nokia, HUL & Coke using innovative campaigns to connect with consumers through social networkingBeing present in an unpredictable and innovate manner, being able to engage with consumers-as against talking down to them-and a thorough u...
- YouTube expands mobile video serviceYouTube is expanding its mobile service to include virtually all of the videos available on its Web site, hoping to widen its sway on pop c...
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