India's tourism sector faces challenges due to a near-zero overseas marketing budget. This has kept international arrivals below pre-pandem...

The landscape of audio streaming in India is undergoing a transformation with a dynamic hybrid model gaining traction. Services are blendin...

India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

A Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...

Saregama is embracing an AI-driven future. The music label is exploring licensing deals with generative AI platforms. Simultaneously, it is...

Executing a Will in India is often more complex than believed, involving numerous institutions and documentation hurdles. Nominees do not a...

Spotify is embracing artificial intelligence to become a personalised audio platform. The company is developing AI playlists, conversationa...

A former Big Tech software engineer with 25 years of experience has gone viral after sharing how surviving mass layoffs pushed him into sev...

Zee Entertainment Enterprises is exploring ways to boost its music business, Zee Music Company. Options include separating it into a new co...

Lenskart has posted a sharp jump in its March-quarter revenue even as profit dipped marginally. This and more in today’s ETtech Top 5.

India's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...

The 'get ready with me' trend has propelled children into the beauty industry, with 'kidfluencers' driving early engagement with cosmetics....

Reliance Jio Platforms, owned by billionaire Mukesh Ambani, is preparing to seek approvals for a Mumbai IPO that could become India’s bigge...

India's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...

Lionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...

TVK founder C Joseph Vijay was sworn in as Tamil Nadu Chief Minister on Sunday at Chennai’s Jawaharlal Nehru Indoor Stadium, marking the fi...

India’s growing use of smartphones, AI tools and social media is driving a surge in demand for digital storage, with experts warning of a “...