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To bring the world, sell India better: The $200 million fix India needs to unlock a tourism windfallIndia's tourism sector faces challenges due to a near-zero overseas marketing budget. This has kept international arrivals below pre-pandem...
India’s audio streaming apps pivot to 'hybrid' model to drive paid subscriptionsThe landscape of audio streaming in India is undergoing a transformation with a dynamic hybrid model gaining traction. Services are blendin...
India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
Saregama doubles down on premium music IP even as it eyes AI monetisationSaregama is embracing an AI-driven future. The music label is exploring licensing deals with generative AI platforms. Simultaneously, it is...
Claiming your inheritance by executing a Will: What legal heirs must know about nominees, probate and asset transfersExecuting a Will in India is often more complex than believed, involving numerous institutions and documentation hurdles. Nominees do not a...
Spotify aiming for a 'ChatGPT moment' in music and India is central to the planSpotify is embracing artificial intelligence to become a personalised audio platform. The company is developing AI playlists, conversationa...
Everyone talks about layoffs; few talk about the survivors: 25-year tech veteran lifts the lid on a silent struggle inside Big TechA former Big Tech software engineer with 25 years of experience has gone viral after sharing how surviving mass layoffs pushed him into sev...
Zee always open to unlocking value in music business, says CEO Punit GoenkaZee Entertainment Enterprises is exploring ways to boost its music business, Zee Music Company. Options include separating it into a new co...
Lenskart, Ola’s Q4 scorecards; Visa maze for laid-off techiesLenskart has posted a sharp jump in its March-quarter revenue even as profit dipped marginally. This and more in today’s ETtech Top 5.
Cable, DTH vs streaming: Battle lines drawn at Trai over FAST TV rulesIndia's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...
GRWM: Kids’ cosmetics brands vie to ‘catch them young’The 'get ready with me' trend has propelled children into the beauty industry, with 'kidfluencers' driving early engagement with cosmetics....
Ambani's Reliance Jio: Businesses and investors of the IPO-bound firmReliance Jio Platforms, owned by billionaire Mukesh Ambani, is preparing to seek approvals for a Mumbai IPO that could become India’s bigge...
AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
Tamil Nadu cabinet ministers list: Meet Chief Minister Vijay’s A-teamTVK founder C Joseph Vijay was sworn in as Tamil Nadu Chief Minister on Sunday at Chennai’s Jawaharlal Nehru Indoor Stadium, marking the fi...
India is facing a data obesity epidemic—as storage in phones fails to keep up with people’s voracious appetite for visualsIndia’s growing use of smartphones, AI tools and social media is driving a surge in demand for digital storage, with experts warning of a “...