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YIPPEE INSTANT NOODLES
ITC's Savlon brand to touch Rs 1,000 crore sales this fiscalThe growth of Savlon is both due to heightened demand for health and hygiene products during the Covid-19 pandemic and ITC expanding its di...- ITC’s instant noodle YiPPee crosses Rs 1,000 crore sales markWithin noodles, YiPPee is the second largest brand with about 22% market share, trailing Nestle’s Maggi which is nearly thrice as big.
- Yippee top gainer in instant noodlesSeveral lesser known brands such as Joymee, Paam Eatables, Marwari noodles and others too have gained over 2% market share of the Rs 4,000-...
- ITC market share in instant noodles segment rises to 30-40%ITC has entered dairy with ghee in the southern market and is looking to introduce more products in the segment in future including chocola...
- ITC's Yippee nears Rs 1,000-crore mark, gains from Maggi controversyExplaining Yippee's growth pre- and post-Maggi ban, he said it was "growing at more than 40 per cent before the controversy broke out, with...
- Yippee will progress even if Maggi returns: VL Rajesh, ITC food business chief executiveRajesh told ET that ITC is back on sales in instant noodles and packaged food business will be the main driver of ITC’s plan to become coun...
- ITC denies receiving notice from Uttar Pradesh government on excess lead in Yippee noodlesITC Ltd said that it has not received any communication from the Uttar Pradesh government regarding presence of higher lead in its Yippee i...
- Maggi fiasco: ITC's Yippee advertising campaign focuses on safety and qualityITC has rolled out an advertising campaign that emphasises on the safety and quality of its Yippee noodles, which it sells under the Sunfea...
- Gujarat's decision to ban Yippee instant noodles was not communicated: ITCITC said these actions create an atmosphere of suspicion and mistrust thereby inhibiting investment and enterprise in the processed food in...
- After Maggi, Yippee noodles and Bambino Macaroni banned in Gujarat'Yippee' noodles of Sunfeast by ITC and 'Bambino Macaroni' by Bambino Agro Industries were banned today, FDCA commissioner H G Koshia said.
- Reply as instant as noodles, says ITC's YiPPee! noodlesA recent press release from ITC gives out a number where customers can call and have immediate access to a senior spokesperson.
- After Maggi, Top Ramen withdrawn from Indian marketAfter Maggi controversy, Indo Nissin today announced withdrawal of its instant noodles brand 'Top Ramen' from the Indian market on orders f...
- After Maggi row, ITC's Yippee under food safety scanner nowThe food safety and security authority of Uttarakhand has issued a notice seeking clarifications about the nutritional and other claims.
- ITC to remove "no added MSG" disclaimer from 'Yippee' noodlesITC would remove the disclaimer "no added MSG" from packets of its instant noodles following recent directions by FSSAI.
- Hindustan Unilever takes down Knorr instant noodle television commercials off the airKnorr is currently running two noodle television commercials — Chinese noodles and Soupy noodles — featuring master chef Pankaj Bhadouria.
- After maggi, more brands come under FSSAI scannerFSSAI on Monday asked all state food regulators to ensure that all the ‘illegal’ products in these fast food categories are “recalled.
- FMCG major ITC goes in for more tests of its productsITC said it is conducting more tests on its products at accredited labs across India over and above internal tests to reassure its customer...
- Maggi issue: Row over excessive lead content may taint other noodle brands like Knorr, Chings, Top RamenMaggi is ranked number one in the fast moving foods listing, ahead of Knorr, Chings, as per The Brand Trust Report (India Study) 2015.
- Maggi Magical Masala row: Nestle to appeal against Madras High Court order which favours ITCThe respondent has to withdraw the Maggi Magical Masala variant even if it plans to file an appeal, said ITC counsel Arun C Mohan of law fi...
- ITC to set up its second noodle manufacturing plant in KolkataITC has set up its second manufacturing unit for Sunfeast Yippee Noodles in Kolkata in partnership with city-based Keventer Group.
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