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D2C brands turn to WhatsApp to win new customersWhatsApp is increasingly becoming a customer acquisition channel for India’s D2C brands rather than just a platform for customer support an...- The appraisal hangover: How a poor performance review can hurt your career if you react emotionallyCold data, not emotions, will cure your appraisal hangover, says Devashish Chakravarty.
- Digital arrest: How India’s fastest-growing scam uses fake investigations and video calls to siphon off croresThey pose as the police, put you under ‘digital arrest’, and tether you to a video call till your savings are gone. How India’s fastest gro...
- Fuelled by lending boom, DPDzero bets big on AI-led debt recoveryAs India’s unsecured lending boom accelerates, collections are emerging as the next major battleground for fintechs and lenders.
- For both the compulsive trader and careful investor: 25 stocks to watch if risk appetite returns; some with upside potential, some notIf the price of crude oil softens, Indian equities may again see a risk-on phase. Tariff concerns are no longer the central issue; the larg...
- CashKaro grows 72% to Rs 600 cr, enables over Rs 10,000 cr in sales to partner brandsCashKaro's growth, driven by efficiency and AI, enabled over Rs 10,000 crore in sales for partner brands. The company highlights the growin...
- WhatsApp to roll out local billing for business users later this yearWhatsApp is introducing local billing in India and Brazil by the second half of 2026. This move will allow businesses to pay in rupees, eli...
- WhatsApp becomes more business friendly, offers service messages for freeUntil now, service messages - such as customer queries on order status, flight ticket rescheduling, etc. - on WhatsApp were charged Rs 0.25...
- WhatsApp cuts business messaging prices to counter SMS, Google's RCSMeta's WhatsApp has reduced business messaging prices by 16-97% across several countries, including a 63% cut in India, to counter competit...
- GoKwik acquires chat commerce firm Tellephant, launches WhatsApp solution KwikChatWith this acquisition, GoKwik has launched its third product KwikChat on Whatsapp, catering to multiple use cases across the ecommerce funn...
- Now that WhatsApp means business, SMEs hurtingSeveral are now scouting for alternative avenues to connect with customers directly, as the Meta-owned company presses ahead with furtherin...
- Jio Haptik, B2B platform IDfy tie up for WhatsApp KYC solutionHaptik, owned by Reliance Jio Platforms, provides its GPT bot-powered proactive messaging capabilities for businesses to re-engage and nudg...
- WhatsApp emerging as a direct marketing channel for brands: Haptik reportThe report, titled ‘The State of WhatsApp Marketing 2023’, highlighted that 72% of the consumers that were a part of a survey said they onl...
- redBus, Karix partner to launch LTS service on WhatsAppThe WhatsApp Business Platform powered by Karix enables the redRail LTS service to seamlessly initiate conversations with customers and rel...
- How ICICI Bank customers can invest in FD, pay bills using WhatsAppHere is a look at how to register for ICICI Bank's WhatsApp banking service, the services available and so on.
- How to drive Sales with Conversational Commerce (with examples)
- Is WhatsApp killing SMS, email, IVRs, and other customer communication channels?
- WhatsApp updates status to clear the air on privacy policyWhatsApp put out a status update on all Indian user accounts, stating that it can't read or listen to personal conversations and that it do...
- WhatsApp's clarifications fail to allay user fears, fact checkers say misinformation on company's privacy policy on the riseHarish Bijoor, brand strategy expert and founder, Harish Bijoor Consults said India is a 'high stakes' market for WhatsApp. "WhatsApp's dow...
- Commercial messaging will be big for us in 2017: WhatsAppWhatsApp had said it will stop charging USD 1 per year subscription fee to go completely free for its users across the world.
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