India's SIM binding mandate has created regulatory ambiguity for Rich Communication Services (RCS). Experts highlight RCS's dual nature, us...

Bharti Airtel has partnered with Google to offer Rich Communication Services (RCS) messaging, a move that brings all major Indian telcos on...

Apple has partnered with Reliance Jio to introduce Rich Communication Services (RCS) on iPhones in India, enabling Jio users to exchange iM...

WhatsApp is shifting to a per-message pricing model starting July 1, potentially increasing costs for businesses. While utility messages be...

Apple is negotiating with Google to bring its rich communication services (RCS) messaging to Indian users, allowing cross-platform compatib...

Google is piloting RCS integration with Search in India, allowing users to contact businesses directly via AI-powered chat, challenging Wha...

India's business messaging market will exceed $1 billion by 2025. Growth will be driven by WhatsApp Business and RCS. Innovations like Appl...

Tech companies have rejected telecom operators' demands to regulate OTT messaging platforms like WhatsApp for spam control. They argue that...

Until now, service messages - such as customer queries on order status, flight ticket rescheduling, etc. - on WhatsApp were charged Rs 0.25...

Meta's WhatsApp has reduced business messaging prices by 16-97% across several countries, including a 63% cut in India, to counter competit...

India's commercial messaging market is poised for substantial growth, projected to reach $3.2 billion by 2028 from $1.3 billion in 2023. Th...

Gupshup's WhatsApp chatbot on ONDC streamlines buyer experience, supports enterprise integration, and expands to include food orders, locat...

Trai addressing challenges with RCS messaging, including differentiation from SMS on iPhones, regulation discrepancies, and telco partnersh...

Tanla Platforms launches solutions for ONDC sellers to use WhatsApp as a storefront, partners with Truecaller for business messaging, and o...

Meta executive Tarcisio Ribiero’s comments come at a time when a battle is brewing between tech giant Google and Meta's WhatsApp over the r...

Google is pushing an alternate mobile phone messaging system in the country that could disrupt the growing use of WhatsApp by enterprises f...

Apple has announced its adoption of the RCS (rich communication services) messaging standard, which will be enabled via a software update l...