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WPP AGENCY
AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...- Adobe expands AI ecosystem to tackle fragmentation in enterprise customer experienceA key aspect of Adobe’s strategy is its focus on first-party data as the foundation for AI-driven customer experiences. As privacy regulati...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Global ad networks step up influencer marketing push in IndiaMajor advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to m...
- US FTC in settlement talks with ad companies in boycott probe, WSJ reportsThe US Federal Trade Commission is in talks with major advertising firms. The discussions aim to settle a probe into potential antitrust la...
- WPP replaces GroupM with AI-powered WPP MediaWPP has launched WPP Media, replacing GroupM, to provide integrated, AI-driven solutions for marketers. Managing over $60 billion in media ...
- WPP appoints Prashant Mehta as MD for Global Delivery CentreWPP appoints Prashant Mehta as Managing Director of its Global Delivery Centre (GDC), headquartered in India. Mehta will drive the GDC's gl...
- PepsiCo India ends 30 years of partnership with WPPPepsiCo, maker of Pepsi and Mountain Dew drinks and Lays snacks, is among the bigger spenders on advertising. The impending change comes am...
- Awaiting clarity, says PepsiCo after Coca-Cola names WPP as global partner"We are awaiting further clarity on the development,” a PepsiCo India spokesperson said in a revert to ET’s query. India is among the few c...
- WPP India arm paid $1 million bribe to bag, keep government business: US SECWPP, the world's largest advertising group, has agreed to pay $19.2 million in penalties and disgorgement to US Securities & Exchange Commi...
- WPP’s Indian subsidiary bribed officials to retain business: US SECWPP implemented an aggressive acquisition strategy to grow its business. As part of its acquisition strategy, WPP acquired a controlling in...
- WPP leases 3-L sq ft property from K Raheja Corp for 9 yearsThe majority of WPP's Mumbai businesses will be housed in this building and the company is targeting the second half of 2019 to complete th...
- WPP ups investments in India; GroupM takes 100% control of MadhouseAs part of the investment, GroupM, the leading media investment group, will acquire remaining 50% stake in the mobile marketing agency Madh...
- WPP hunt for Martin Sorrell successor heralds ad empire’s strategy shiftThe board will be focused on finding a long-term solution to replace a stop-gap plan of having two interim operating chiefs and an executiv...
- Martin Sorrell leaves WPP amidst allegations of misconductSorrell’s departure comes in the wake of allegations of misconduct that were being investigated by the board at WPP.
- J Walter Thompson, Y&R and TBWA in in the fray for Tata Group’s global ad pitchThe mandate is to create a global corporate campaign for the Tata Group as the company is looking to reposition itself globally.
- WPP may buy ad company Temple Advertising; deal value likely to be over Rs 200 crore“WPP is currently engaged in 18 to 20 diff acquisitions across the Asia-Pacific region and Temple Ad is definitely one of them,” said a sen...
- WPP may buy 60% stake in Rediffusion Y&R IndiaWPP is on the verge of closing the deal, this person said. Nanda refuted speculation regarding his agency's financial performance.
- WPP Plc to acquire majority stake in Hyderabad-based MindsetGlobal advertising and marketing services firm WPP Plc said its wholly-owned subsidiary in India, JWT, will acquire a majority stake in a H...
- WPP to have own production houseWPP, the world's largest advertising conglomerate, has decided to launch its own production house in India.
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