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Adobe expands AI ecosystem to tackle fragmentation in enterprise customer experienceA key aspect of Adobe’s strategy is its focus on first-party data as the foundation for AI-driven customer experiences. As privacy regulati...22 Apr, 2026, 06.29 PM IST- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...22 Apr, 2026, 11.38 AM IST
- WPP, Adobe expand global partnership to scale AI-driven marketing, content creationWPP and Adobe are expanding their global partnership to integrate agentic AI capabilities, aiming to optimize media, drive growth, and scal...24 Feb, 2026, 08.59 PM IST
- WPP reports Q2 dip in India with 3.9% revenue declineAdvertising giant WPP experienced a slowdown in India during Q2 2025, with revenue declining by 3.9%. This dip contributed to a flat first-...07 Aug, 2025, 02.30 PM IST
- WPP Media unveils leadership structure for South AsiaWPP Media South Asia unveils a new leadership team. This supports the Vision’30 strategy. The focus is on better results for clients. Opera...08 Jul, 2025, 01.44 PM IST
- WPP replaces GroupM with AI-powered WPP MediaWPP has launched WPP Media, replacing GroupM, to provide integrated, AI-driven solutions for marketers. Managing over $60 billion in media ...28 May, 2025, 09.41 PM IST
- Advertising industry at the cusp of fifth industrial revolution, driven by AI: WPP CEOWPP CEO Mark Read proclaims AI as the driving force behind advertising's fifth industrial revolution, potentially surpassing the impact of ...02 May, 2025, 01.12 AM IST
- WPP invests in Stability AI to enhance media and entertainment productionWPP has announced a strategic partnership and investment in Stability AI, a leader in generative AI technology. This partnership will enabl...05 Mar, 2025, 10.05 PM IST
- WPP appoints Prashant Mehta as MD for Global Delivery CentreWPP appoints Prashant Mehta as Managing Director of its Global Delivery Centre (GDC), headquartered in India. Mehta will drive the GDC's gl...12 Dec, 2024, 12.24 PM IST
- WPP aims to double staff at Chennai centre by mid-2025WPP is expanding its presence in India. The company will grow its Chennai tech hub to 2,000-3,000 employees. WPP is also considering new ca...11 Nov, 2024, 01.00 PM IST
- From Mad Men to machines? Big advertisers shift to AIGenerative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year,...18 Aug, 2023, 10.59 AM IST
- WPP is open to buying firms in India for AI pushWPP, the world's largest advertising group, is interested in acquiring Indian companies to strengthen its artificial intelligence (AI) capa...12 Aug, 2023, 12.25 PM IST
- PepsiCo India ends 30 years of partnership with WPPPepsiCo, maker of Pepsi and Mountain Dew drinks and Lays snacks, is among the bigger spenders on advertising. The impending change comes am...06 Apr, 2022, 12.53 AM IST
- Awaiting clarity, says PepsiCo after Coca-Cola names WPP as global partner"We are awaiting further clarity on the development,” a PepsiCo India spokesperson said in a revert to ET’s query. India is among the few c...09 Nov, 2021, 01.06 PM IST
- WPP leases 3-L sq ft property from K Raheja Corp for 9 yearsThe majority of WPP's Mumbai businesses will be housed in this building and the company is targeting the second half of 2019 to complete th...02 Jan, 2019, 03.17 PM IST
- Cyber attack on WPP group disrupts work at India unitsWPP, which owns India’s top media agency network GroupM, said on Tuesday that computer systems within several of its agencies have been hit.29 Jun, 2017, 04.56 PM IST
- Grey India to snap up Chateux HospitalityThe WPP Group-owned Grey Worldwide India is set to acquire Delhi-based marketing services company Chateux Hospitality. Ads on the move29 Mar, 2008, 12.35 AM IST
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