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WPP COMPANIES
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- Brands must adapt to permanent disruption as AI reshapes marketingWPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing ...
- Sony Pictures Networks India hires Harsh Deep Chhabra to lead strategy, new businessSony Pictures Networks India has appointed Harsh Deep Chhabra as Head of Strategy and New Business, with the executive joining from Godrej ...
- Adobe expands AI ecosystem to tackle fragmentation in enterprise customer experienceA key aspect of Adobe’s strategy is its focus on first-party data as the foundation for AI-driven customer experiences. As privacy regulati...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Global ad networks step up influencer marketing push in IndiaMajor advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to m...
- US FTC in settlement talks with ad companies in boycott probe, WSJ reportsThe US Federal Trade Commission is in talks with major advertising firms. The discussions aim to settle a probe into potential antitrust la...
- WPP, Adobe expand global partnership to scale AI-driven marketing, content creationWPP and Adobe are expanding their global partnership to integrate agentic AI capabilities, aiming to optimize media, drive growth, and scal...
- Cindy Rose named new CEO of WPP, succeeding Mark ReadWPP plc has appointed Cindy Rose, currently COO of Global Enterprise at Microsoft, as its new CEO, effective September 1, 2025. Rose succee...
- WPP replaces GroupM with AI-powered WPP MediaWPP has launched WPP Media, replacing GroupM, to provide integrated, AI-driven solutions for marketers. Managing over $60 billion in media ...
- Publicis bags PepsiCo India’s Rs 600 crore media mandateOne of the largest advertisers in the country, PepsiCo India's media billing is close to ₹600 crore annually. WPP Companies, which held the...
- WPP’s Indian subsidiary bribed officials to retain business: US SECWPP implemented an aggressive acquisition strategy to grow its business. As part of its acquisition strategy, WPP acquired a controlling in...
- WPP leases 3-L sq ft property from K Raheja Corp for 9 yearsThe majority of WPP's Mumbai businesses will be housed in this building and the company is targeting the second half of 2019 to complete th...
- WPP ups investments in India; GroupM takes 100% control of MadhouseAs part of the investment, GroupM, the leading media investment group, will acquire remaining 50% stake in the mobile marketing agency Madh...
- WPP hunt for Martin Sorrell successor heralds ad empire’s strategy shiftThe board will be focused on finding a long-term solution to replace a stop-gap plan of having two interim operating chiefs and an executiv...
- NDTV says WPP making baseless threats in TAM India caseNDTV said it was "baffled and amused by the PR effort of WPP. PR is clearly the main aim, as the WPP statement contains a number of legal f...
- Advertising firm WPP may sue NDTV for defamationGlobal advertising and marketing services firm WPP on Wednesday said it could file for defamation against television broadcaster NDTV.
- WPP looking to snap up Indian digital agenciesWe work as a team on pitches. Got the global HSBC account, we had JWT working on the creative, RMG working on below-the-line and Mindshare ...
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