Moment marketing campaigns ride on trending topics to churn out scores of advertisements everyday.

McCann India won gold in the newly launched Creative Ecommerce category for Paytm ‘Sweet Change’ campaign. The same campaign also won a sil...

Highlights: o An exclusive collaboration between Dentsu Aegis Network Ltd and TimesPro in three major cities across India o Training to be ...

The three-month full-time programme, scheduled to begin on January 31, focuses on the strategic and practical aspects of digital marketing ...

After the acquisition, Fractal will join DAN’s digital agency – Isobar, and will re-branded as “Fractal Ink Design Studio - Linked By Isoba...

According to GroupM’s ‘This Year Next Year 2016’ report, digital advertising is slated to grow 47.5% in 2016 and it already is about 10-12%...

Post-acquisition, Fountainhead will continue to be led by Brian Tellis as CEO and the current management team will also continue.

YouTube has banned content creators from directly tying up with advertisers and mandated its users to disclose commercial tie-ups.

Dentsu has acquired WATConsult, a fullservice digital and social media agency launched by Rajiv Dingra in 2006.

The company on Saturday issued a mailer to all its clients in Delhi with the hashtag #BringUberBack, inviting users to sign a petition supp...

In the last 15 days, there have been just about 70,000 mentions of the soccer league on social media, most of them on Twitter, say social m...

Brands around the world have made several faux pas on social media in recent times, and in many cases they pay a big price by losing custom...

Top consumer companies are now cold-shouldering their traditional ad agencies to tap social media marketing agencies.

A deep-dive into a person’s social-media profile is not always profitable, points out Surabhi Gandhi, co-founder of recruitment firm Teamle...

Here are 8 tips for movie stars, politicians, sportspersons and CEOs to keep in mind when on the microblogging site:

With over 100 mn Indians on FB, Twitter, LinkedIN, marketers are convinced this is a viable way to engage with consumers.

Online space today has lend itself to a number of business models, from startups to well-entrenched brick-and-mortar brands everybody has r...