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Ashish Bhasin steps down from Dentsu after a 13-year stint“I have had a wonderful 13 plus years and have enjoyed leading Dentsu India and Dentsu APAC. In this journey, I was lucky to have a brillia...- Pandemic has shifted consumption patterns: WatConsult reportConsumers feel that their personal finance will be impacted for a period of 4-6 months, with 48 percent of consumers feeling that their abi...
- High on nationalism: It's 'Chak De India' for homegrown automakers“All brands live within an ecosystem and brands believe that if they wear nationalism on their sleeves, it rubs off on the consumer,” said ...
- The story of chaos and fatigue behind Indian brands riding the moment marketing waveMoment marketing campaigns ride on trending topics to churn out scores of advertisements everyday.
- McCann India strikes gold in creative ecommerceMcCann India won gold in the newly launched Creative Ecommerce category for Paytm ‘Sweet Change’ campaign. The same campaign also won a sil...
- DAN and TimesPro introduce Post Graduate Diploma in Digital MarketingHighlights: o An exclusive collaboration between Dentsu Aegis Network Ltd and TimesPro in three major cities across India o Training to be ...
- Dentsu Aegis, TimesPro join hands to offer PG diploma in digital marketingThe three-month full-time programme, scheduled to begin on January 31, focuses on the strategic and practical aspects of digital marketing ...
- Dentsu Aegis acquires sesign studio FractalAfter the acquisition, Fractal will join DAN’s digital agency – Isobar, and will re-branded as “Fractal Ink Design Studio - Linked By Isoba...
- More mobile phones, falling data charges drive consumption of digital sports contentAccording to GroupM’s ‘This Year Next Year 2016’ report, digital advertising is slated to grow 47.5% in 2016 and it already is about 10-12%...
- Dentsu Aegis buys Fountainhead Entertainment in Rs 300-400 crore dealPost-acquisition, Fountainhead will continue to be led by Brian Tellis as CEO and the current management team will also continue.
- YouTube bans content creators from tying up with advertisers without intimating the coYouTube has banned content creators from directly tying up with advertisers and mandated its users to disclose commercial tie-ups.
- Dentsu acquires WATConsult at a valuation Rs 180-200 croreDentsu has acquired WATConsult, a fullservice digital and social media agency launched by Rajiv Dingra in 2006.
- Uber invites users to sign online petition supporting its return, promises extra safety measuresThe company on Saturday issued a mailer to all its clients in Delhi with the hashtag #BringUberBack, inviting users to sign a petition supp...
- Indian Super League fails to set social media on fireIn the last 15 days, there have been just about 70,000 mentions of the soccer league on social media, most of them on Twitter, say social m...
- Managing social media is not a child's play; goof-ups can hurt brands badlyBrands around the world have made several faux pas on social media in recent times, and in many cases they pay a big price by losing custom...
- Companies like M&M, HUL, Godrej, Ford and Honda prefer start-ups over old agencies for digital adsTop consumer companies are now cold-shouldering their traditional ad agencies to tap social media marketing agencies.
- Sunday ET: Job market: Now your employer may well be playing big brother on social mediaA deep-dive into a person’s social-media profile is not always profitable, points out Surabhi Gandhi, co-founder of recruitment firm Teamle...
- Eight ways to tweet without landing in a soupHere are 8 tips for movie stars, politicians, sportspersons and CEOs to keep in mind when on the microblogging site:
- Companies target social media like Facebook, Twitter, LinkedIN for pitching consumersWith over 100 mn Indians on FB, Twitter, LinkedIN, marketers are convinced this is a viable way to engage with consumers.
- Online space not just for business; reputation also a major focus among brandsOnline space today has lend itself to a number of business models, from startups to well-entrenched brick-and-mortar brands everybody has r...
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