The Indian Premier League is a star that has been burning brighter and brighter for over a decade now, spreading light of knowledge and wea...

Vivo had signed a five-year deal in 2017 with Star India, valued at around Rs 300 crore, for the PKL title sponsorship. While the 2020 edit...

In all 173 domestic players and 27 international players were picked up out of a pool of 441 players, which included 388 Indian and 53 over...

In the next 10-15 years, the Indian Premier League can become a year-long league like the NBA basketball league.

As part of its total space take-up, the handset maker is expected to start operations from the premises from the next few months.

The inaugural ceremony is likely to be a star-studded affair, with sports icons and film personalities like Akshay Kumar expected to attend...

Vivo, which was roped in as the IPL title sponsor for the last two seasons after Pepsi's exit, won the bid for the next five-year cycle yes...

At Rs 440 cr per season, that's almost four times the base price of Rs 120 cr set by BCCI, making this the biggest sponsorship deal in the ...

A marketing campaign, #MachiAreYouReady (Buddy, are you ready), has commenced along with the launch of the channel.

Mashal Sports, owner and organiser of PKL, finalised the promoters of the four teams – Chennai (consortium of Tendulkar and N Prasad), Ahme...

For Vivo, India is one of the fastest growing markets and the company is spending top dollars on marketing and promotions.

Bids are invited for two new teams for 2016 and 2017 to replace Chennai Super Kings and Rajasthan Royals, which were suspended for two year...