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VIVEL
ITC explains how it plans to diversify business through FMCG bold playThese days, ITC's top brass rarely talks about cigarettes, its bottom line mainstay. Most of the co's communication & investments are aroun...16 Apr, 2018, 03.40 PM IST- ITC betting on Charmis to gain skincare spaceThe Charmis cream brand is among the low-profile buyout opportunities the Kolkata giant is betting on to expand its non-cigarette profitabi...03 Nov, 2017, 12.46 AM IST
- How smaller brands are beating nationally leading ones in specific geographiesStrange are the ways of marketing. Brands, which are leaders nationally, trail other relatively smaller players in specific geographies.25 Dec, 2015, 12.08 PM IST
- At war! Hindustan Unilever takes on ITC in the soap marketHUL isn’t new to no-holds-barred campaigns but they are usually restricted to its fiercest global rival Procter & Gamble.19 Dec, 2015, 04.00 AM IST
- Seventh pay panel to submit report next monthSeventh Pay Commission set up by the government to revise pay scales of central government employees will submit its report by September en...25 Aug, 2015, 08.11 PM IST
- ITC’s media account may soon be up for grabsTobacco-to-consumer goods conglomerate ITC is likely to put its media account up for pitch soon as its contract with Madison World ends in ...17 Apr, 2015, 04.00 AM IST
- ITC gears up for big FMCG sales push through paanwallahsITC plans to roll out its entire range of premium, packaged food and personal care products through lakhs of paan shops across India.10 Dec, 2013, 12.03 PM IST
- ITC' plans to relaunch Vivel as a skin nourishment brand, adds facewash to lineupIt has already extended the brand into face moisturizer, body lotion and hand cream under the Vivel Cell Renew brand.02 Aug, 2013, 04.00 AM IST
- Slowdown in discretionary consumption has not deterred launch of personal productsIn February this year, ITC launched its skin care portfolio under the name Vivel Cell Renew.04 Apr, 2013, 06.01 PM IST
- ITC's Vivel brand expands its skin care portfolioUnder its Vivel brand, the Kolkata-Headquartered firm markets various items including soaps and hair care products.11 Feb, 2013, 04.25 PM IST
- Shah Rukh Khan tops TV ad show in 2011SRK was the most visible celebrity in TV ads, powered by 25 brands he endorses, followed by Katrina Kaif & Kareena Kapoor, says a study by ...01 Feb, 2012, 02.43 PM IST
- ITC Q2 net profit up 21.46 pc at Rs 1,514.31 croreDiversified business firm ITC today posted 21.46 per cent rise in net profit at Rs 1,514.31 crore in the second quarter ended September 30.24 Oct, 2011, 03.17 PM IST
- ITC Q2 net profit up 23.4 per cent to Rs 1,247 croreDiversified business firm ITC today posted a 23.45% jump in its net profit to Rs 1,246.74 crore for the quarter ended September 30, 2010 ov...29 Oct, 2010, 02.08 PM IST
- 'FMCG cos need to understand NewGen'Each product offers a unique value proposition to the consumer, Sandeep Kaul, CEO for personal-care products business at ITC, told ET.18 Jan, 2010, 04.19 AM IST
- HUL arrests market-share loss by relaunching brandsLifebuoy, Liril, Hamam, Rexona, Breeze and Lux were given new packaging and fragrance.04 Dec, 2009, 05.19 PM IST
- ITC expands personal care portfolio with Vivel shampoosIn a bid to strengthen its personal care portfolio, FMCG major ITC on Wednesday announced the launch of Vivel shampoos.25 Jun, 2008, 08.36 PM IST
- Inflation woes hit FMCG cos hardConsumers have begun tightening their purse strings on FMCG in the wake of sustained inflation, which recently touched a three-year high.15 Apr, 2008, 12.00 AM IST
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