ITC expands personal care portfolio with Vivel shampoos
In a bid to strengthen its personal care portfolio, FMCG major ITC on Wednesday announced the launch of Vivel shampoos.
By PTI |
NEW DELHI: In a bid to strengthen its personal care portfolio, FMCG major ITC on Wednesday announced the launch of Vivel shampoos.
Vivel shampoos would be available in three variants - Shine & Glow, Soft & Fresh and Volume & Bounce - which are customised to meet specific consumer needs and would be available in 200 ml and 100 ml bottles. Besides this, the company would also make it available in Sachets, ITC said in a statement.
The exquisite fragrances for Vivel products have been developed by leading international fragrance houses, the company said.
The 200 ml and 100 ml bottles and 8 ml sachets are priced at Rs 89, Rs 49 and Rs 2, respectively.
Apart from Vivel and Vivel Di Wills, ITC's personal care portfolio comprises Essenza Di Wills, Fiama Di Wills and Superia brands.
Vivel shampoos would be available in three variants - Shine & Glow, Soft & Fresh and Volume & Bounce - which are customised to meet specific consumer needs and would be available in 200 ml and 100 ml bottles. Besides this, the company would also make it available in Sachets, ITC said in a statement.
The exquisite fragrances for Vivel products have been developed by leading international fragrance houses, the company said.
The 200 ml and 100 ml bottles and 8 ml sachets are priced at Rs 89, Rs 49 and Rs 2, respectively.
Apart from Vivel and Vivel Di Wills, ITC's personal care portfolio comprises Essenza Di Wills, Fiama Di Wills and Superia brands.
Start a SIP with as low as ₹500 with ET Money App!
Download
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
ADVERTISEMENT
