According to industry insiders, topnotch endorsement fees average between Rs 4-8 crore annually.

Brosnan had appeared on the front page of top newspapers earlier this month promoting Pan Bahar, triggering a controversy as pan masala oft...

Every third advertisement shown on television during live telecast of the ongoing IPL features a celebrity with Aamir Khan and Ajay Devgn b...

Currently, Nehwal endorses just six brands at a rate of Rs 60-75 lakh for an annual contract. The big ones have stayed away, for reasons be...

American fashion brand Guess has signed Indian actress Priyanka Chopra as its global brand ambassador for next year.

Industry sources say Shah Rukh Khan is known to charge Rs 3.5-4 crore for a day annually for each brand endorsement.

Priyanka Chopra has shooed away the Khans and the Bachchans to become India’s first woman to top the endorsement charts.

The IPL has changed the concept of loyalty in cricket, both on and off the field. If it saw players playing against their national teammate...

Riding on the flavour of the season, IPL T20, a growing number of websites with unauthorised domain names are now forcing team owners to ta...

Sports marketers predict a smart revival in Ganguly’s brand value which had hit a rock bottom the last few years. Commodities barons' sport...

Dhoni may have lost the IPL glory to Shane Warne in the last ball of the tournament, but he has managed to cement his brand image post the ...

Despite the IPL hype, foreign cricketers currently in India have found few takers in terms of brand associations. Business of Cricket

Percept Talent Management’s hopes of retaining Yuvraj Singh in its fold received a setback after Bangalore High Court judge Dhananjay Chand...

Pepsi launched its Blue Billion campaign last year and the inclusion of an out-of-form and out-of-team Ganguly in the ads attracted a lot o...

Did you know? Kapil’s earnings in the last one year outperform most current cricketers.

The poster boys of Indian cricket, some of whom could be playing their last World Cup later this month, have begun moving beyond plain bran...

Celebs' brand loyalties are up for grabs, and even lesser cricketers are easily finding brand takers.