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VIMAL ELAICHI
IPL 2026 opening weekend reach crosses 515 million across platformsJioStar has launched the IPL 2026 season with its most significant opening weekend ever. The tournament saw record viewership and engagemen...- ACC unveils sponsors for DP World Asia Cup 2025The Asian Cricket Council (ACC) has announced DP World as the title sponsor for the Asia Cup 2025, alongside other prominent brands like Wo...
- Pan masala batting in IPL despite 'out' decisionDespite health ministry directives against tobacco and alcohol advertising, surrogate ads for pan masala brands, particularly cardamom-flav...
- IPL 2025 TV ad volumes up 12%, 83 new brands enter the fray: TAMCommercial ad volumes during the first 13 matches of IPL 2025 grew 12% year-over-year, according to a TAM Sports report. Advertising catego...
- Viacom18 sells 65% of ad inventory for Bigg Boss 17The TV and digital sponsors signed up by the company include Hyundai, Dabur Bae Fresh, Tresemme, Appy Fizz, InMobi-owned Glance, Ching's Sc...
- A year after backlash, Akshay Kumar returns in Vimal ad with Shah Rukh Khan, Ajay Devgn; netizens are not too happyBollywood actor Akshay Kumar has returned in an ad for Vimal, a tobacco brand, despite facing backlash in the past. Netizens expressed disa...
- Bigg Boss OTT garners 400 million video viewsAccording to Viacom18, the entertainment IP has earned itself a prime position among advertisers owing to its reach and unique engagement o...
- Bigg Boss OTT Kannada: Mega show to stream on Voot. Check details hereBigg Boss OTT Kannada is here. The show will be streamed on Voot as an OTT programme. Read on to find out the names of contestants and othe...
- Akshay Kumar issues apology to fans after gutka ad with SRK & Ajay Devgn, says he hasn't endorsed tobaccoThe 54-year-old actor was brutally trolled on social media for his appearance in the ad.
- Star & Disney India to rake in ₹1,200 cr in ad revenues from T20 world cupDespite being scheduled immediately after the second leg of the 2021 season of the IPL, advertisers have opened their purses for the marque...
- Star & Disney sells 95% of IPL advertising inventory ahead of phase IIThe broadcaster has signed 15 sponsors for Star Sports Network and 12 for its OTT platform Disney+Hotstar.
- Star India, BCCI gear up for IPL 2021BCCI has already changed the format of the league this year from a ‘home and away’ to a ‘cluster caravan’ model to ensure minimum travellin...
- Complete list of Filmfare Awards 2021: Irrfan Khan honoured with posthumous Best Actor awardHosted by Rajkummar Rao and Riteish Deshmukh, Filmfare celebrated the best of Hindi cinema.
- The good, bad and ugly truth: When ads become memesAs brands go all out with their campaigns on all mediums possible, an overload of ads – good or bad -- often makes them a part of our daily...
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