HUL's 'Vim Black for Men' campaign had its hands in the right cliché-cleaning liquid, but the 'joke' fell flat and did not quite wash.

The commercial shows a young man at a gym trying to get brownie points from a woman working out by saying how he's tired after having helpe...

Milind Soman was criticised for advertising vim liquid for males.

"Growth is largely driven by food brands since the frequency of essentials such as milk are significantly higher. Big brands continue to do...

Hindustan Unilever Limited (HUL) announced that its Dapada factory, manufacturing home care products including Surf excel, Rin, and Vim, ha...

This initiative offers consumers an option to reuse their plastic bottles by refilling products from HUL's brands like Surf Excel, Comfort ...

Under the GST regime, tax credit system is reducing the absolute margins available to modern trade retailer and they are asking to retain a...

As a responsible marketer and member of ASCI, we have always complied with ASCI guidelines and recommendations. We will suitably modify the...

Strange are the ways of marketing. Brands, which are leaders nationally, trail other relatively smaller players in specific geographies.

With the household supplies store, the category will now offer 40,000 products from 5000 Indian & international brands, Amazon said.

Tata Steel has confirmed plans to construct a new GBP 15 mn furnace at its South Yorkshire plant in the UK.

The Indian arm of UK-based Reckitt Benckiser Group plc, the makers of famous antiseptic brand 'Dettol', had moved the court alleging Hindus...

HUL has launched a print ad that claims its Lifebuoy liquid soap gives better germ protection than the rival’s Dettol antiseptic formulatio...

In a first for Reckitt Benckiser, the launching commercial for its Dettol Kitchen dishwashing and kitchen cleaning gel shows rival Hindusta...

This would pit the 80-year-old Dettol directly against Vim, that has been dominating the dishwashing space for close to 100 years.

HUL’s efforts in invigorating its biggest product segment finally paid off, with the company managing to extract strong growth from its soa...

Hindustan Unilever, Henkel India and Proctor and Gamble have been pulled up by the advertising Standard Council of India (ASCI) for mislead...