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VIM PRODUCTS
Delhi HC directs Beco to pull down ad campaign against HUL's Surf Excel, VimThe Delhi High Court has directed Beco to halt its advertising campaign targeting the products Surf Excel and Vim from Hindustan Unilever L...- Deep tech startup Vecmocon Tech raises $18 million in round led by Ecosystem Integrity FundVecmocon Technologies, a deep-tech EV startup, raised over $18 million in Series A funding led by EIF, with Aavishkaar Capital, BII, and Bl...
- Indian drug firm recalls eye drop linked to vision loss in USIn a statement posted on its website, Global Pharma Healthcare said it is notifying the distributors of this product Aru Pharma Inc and Del...
- Branks – pranks by brands, but do they work?HUL's 'Vim Black for Men' campaign had its hands in the right cliché-cleaning liquid, but the 'joke' fell flat and did not quite wash.
- Need to dishwash our sense of humourThe commercial shows a young man at a gym trying to get brownie points from a woman working out by saying how he's tired after having helpe...
- Milind Soman faces criticism for endorsing dishwashing liquid for menMilind Soman was criticised for advertising vim liquid for males.
- Parle continues to be India's top FMCG brand - Kantar Report"Growth is largely driven by food brands since the frequency of essentials such as milk are significantly higher. Big brands continue to do...
- HUL’s Dapada unit becomes 1st FMCG factory in India to be recognised as an ‘Advanced 4th Industrial Revolution Lighthouse'Hindustan Unilever Limited (HUL) announced that its Dapada factory, manufacturing home care products including Surf excel, Rin, and Vim, ha...
- HUL introduces 'Smart Fill' machine to reduce plastic wasteThis initiative offers consumers an option to reuse their plastic bottles by refilling products from HUL's brands like Surf Excel, Comfort ...
- HUL cuts prices of select products post GSTUnder the GST regime, tax credit system is reducing the absolute margins available to modern trade retailer and they are asking to retain a...
- HUL pulled up for misleading Vim bar adAs a responsible marketer and member of ASCI, we have always complied with ASCI guidelines and recommendations. We will suitably modify the...
- How smaller brands are beating nationally leading ones in specific geographiesStrange are the ways of marketing. Brands, which are leaders nationally, trail other relatively smaller players in specific geographies.
- Amazon India launches household supplies store as new categoryWith the household supplies store, the category will now offer 40,000 products from 5000 Indian & international brands, Amazon said.
- Tata Steel to build 15 mn pound furnace at UK plantTata Steel has confirmed plans to construct a new GBP 15 mn furnace at its South Yorkshire plant in the UK.
- HC stops Hindustan Unilever from publishing disparaging commercialsThe Indian arm of UK-based Reckitt Benckiser Group plc, the makers of famous antiseptic brand 'Dettol', had moved the court alleging Hindus...
- Hindustan Unilever joins ad war against Reckitt over liquid soapHUL has launched a print ad that claims its Lifebuoy liquid soap gives better germ protection than the rival’s Dettol antiseptic formulatio...
- Ad war: Dettol's campaign on kitchen cleaning product shows rival HUL’s Vim dishwash liquidIn a first for Reckitt Benckiser, the launching commercial for its Dettol Kitchen dishwashing and kitchen cleaning gel shows rival Hindusta...
- Reckitt Benckiser takes war with HUL to kitchens, enters dishwashing space with DettolThis would pit the 80-year-old Dettol directly against Vim, that has been dominating the dishwashing space for close to 100 years.
- HUL: Street cheers Q2 show, but challenges remainHUL’s efforts in invigorating its biggest product segment finally paid off, with the company managing to extract strong growth from its soa...
- ASCI pull up top FMCG cos for misleading adsHindustan Unilever, Henkel India and Proctor and Gamble have been pulled up by the advertising Standard Council of India (ASCI) for mislead...
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