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VIKRANT MUDALIAR
Dream11 eyes advertising revenue with 10 million daily active users after RMG banThe fantasy sports platform, part of Dream Sports, with over 250 million registered users, moved to a free-to-play model following the ban ...- Super Over: How the IPL bowled over brands, billionaires and bored audiencesThe Indian Premier League (IPL) marks its 18th year with record-breaking ad spends, viewership, and subscribers, despite recent financial c...
- Rugby Premier League to debut with six teamsMumbai will host the inaugural season of the Rugby Premier League (RPL) with six teams participating. Organized by Rugby India and GMR Spor...
- Fantasy sports firms bet big on cricket to increase the run rateThe fantasy sports industry is banking on the ICC Champions Trophy and the IPL to drive user growth despite the 28% GST impact. Dream11 and...
- Wipro, Tech Mahindra post subdued earnings; Oyo says it is cash flow positiveAfter IT bellwethers TCS, Infosys and HCLTech posted muted results in the fourth quarter of FY23 and struck a note of caution with their FY...
- Fantasy sports platforms eye user base boost as IPL gathers paceAs per market estimates, the fantasy sports platforms could spend anywhere between ₹700 crore to ₹800 crore during the tournament.
- Dream Sports signs 5-year deal with New Zealand Cricket for NFTs, gaming and merchandisingWith the deal, NZC will debut in cricket NFTs, which will be developed by Rario, creators of the first cricket NFT platform. Rario is the l...
- Indian Premier League saw a record-breaking 28% increase in viewership from last yearIPL chairman Brijesh Patel said, "IPL has always endeavoured to provide a world-class sports event for its fans."
- Decoding Dream11's dream run in CricketWhy the creators of Dream11’s IPL campaign think one more hat-tip to the Indian cricket fan is just what the people and the brand need.
- Dream11 partners seven IPL franchises and cricketers this seasonThe fantasy gaming company has launched in-stadium fan engagement activation during IPL matches.
- At the click of a button: How fantasy sports are converting viewers into active fansWorldwide, major sports leagues are now using online platforms as primary tool of fan engagement.
- Yatra unveils new brand identityVikrant Mudaliar, chief marketing Officer, Yatra said, "The new red logo helps us to stand out in an increasingly cluttered media environme...
- Yatra announces the appointment of Vikrant Mudaliar as Chief Marketing OfficerMudaliar previously served as chief sales and marketing officer at Lenskart.com. He has also previously worked at Tata Sky.
- Yatra.com hires LensKart's Vikrant Mudaliar as chief marketing officerCommenting on the appointment, Sharat Dhall, President, Yatra.com said, the company was excited to have him as part of the leadership team ...
- Lenovo, TataSky, Cornetto, Happydent turn to viral adsWebchutney, Media2win and Virtual Marketing are shifting focus to create online ad campaigns around animated viral videos. Advertisers go g...
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